Element of media that provides gratification to the user
What is Affordance?
100
Traditional UNG methods of research indicate that there is a huge difference between new and old media.
False, there are little differences between new and old media.
100
Does playing video games provide personal identity gratification?
YES or NO
NO, because personal identification isn't a primary function.
100
U&G researchers have identified many "______" over the past 60 years by using the classic two-step methodological approach of focus groups followed by surveys.
"Gratifications"
100
Rhett had a really rough week, so in attempt to relief his stress he indulges in 10 hours of power puff girls.
What is relaxation?
200
Methods of presentation, multimedia
What is Modality?
200
Personal identity is one of the 4 categories of gratification.
True or False
True
200
Was this theory developed in the 1970's?
YES or NO
NO, It was developed in the 1940's
200
The ____ _____ identifies four classes of tech- nological aftordances in digital media—modality, agency, interactivity, and navi- gability—that have been shown over the years to have significant psychological consequences.
MAIN Model
200
Victoria wants to learn more about american politics, so she watches the republican debate.
What is information seeking?
300
User movement through the medium
*Freely browsing the web*
What is Navigability?
300
Social Gratification is gratification that come from the use of the media itself.
True or False
False, Social Gratification is the gratification that stems from using media as a social environment.
300
Is animated news a modern application for uses and gratification research?
YES or NO
Yes
300
The Uses and Gratification assumes an active _____
Audience
300
Bryce just got an A on his exam and posted a Facebook status about it.
*he got 2 likes*