General-purpose search engines which scan millions websites to identify individual webpages that contain specific word or phrase
What is online search tool?
100
A form of group research interview
What is focus group?
200
Repeatable pattens taking place over time
What is trends?
200
Handy guides to factional and statical information about countries, politics, the labor force, and so on.
What is almanacs and statical resources?
200
Questions without simple, predetermined answers; used to solicit opinions, insights, and information
What is open-ended questions?
300
A firm might appear to be conducting a survey when it is in fact using the questions to identify hot sales leads
What is sagging (selling under the guise of research)?
300
No human editors
Various engines use different search techniques
Search engines can't reach all contect
What are the 3 primary short comings of online search tools?
300
Choose questions that will generate the specific kinds of information you need
Use open-ended questions to gain opinions, insights, and information
Use closed questions to when looking for a specific answer