Publications
Broadcast Media
Out-of-Home Media
"Other"
Hodge Podge
100
Magazines share many characteristics with this type of advertising media.
What are newspapers?
100
The two types of broadcast media.
What are television and radio?
100
The purpose of out-of-home media.
What is to reach people when they are away from home?
100
An advertisement shown on a 40-foot screen prior to a blockbuster hit.
What is movie theater advertising?
100
Two forms of direct mail.
What are printed mail and electronic mail?
200
Seventeen, People, and Sports Illustrated are examples.
What are consumer magazines?
200
A 30-minute commercial featuring skin-care products.
What is an infomercial?
200
Advertisements located on buses and bus shelters.
What are transit posters?
200
An example is an actress on a sitcom using an Apple computer.
What is product placement?
200
The term given to a popular starting point for surfing the Web.
What is a portal?
300
A publication that you might receive if you live in a suburb or rural area.
What is a community newspaper?
300
Four examples of network television channels.
What are ABC, CBS, NBC and Fox?
300
Another name for billboards?
What are poster panels?
300
Your business is using it if identified in the Yellow Pages.
What is directory advertising?
300
An illegal activity that involves posing as a bank and sending fraudulent text messages requesting personal information.
What is smishing?
400
Examples include Business Week, Fortune, and Brandweek.
What are business magazines?
400
The technology that allows local radio stations to broadcast their programming beyond the local area.
What is the Internet?
400
People wearing or holding signs to advertise a business or product.
What are human directionals?
400
It includes providing a telephone number so that customers can contact your business.
What is telemarketing?
400
It allows people to send text messages over their cell phones.
What is short messaging service (SMS)?
500
The term for newspapers that serve younger, trendier crowds interesting in the arts and entertainment.
What are alternative press newspapers?
500
Because their advertisements last only as long as they are on the air.
Why are broadcast media considered "time" media as opposed to "space media"?
500
Large, elaborate electrical signs.
What are spectaculars?
500
A pen inscribed with "DECA" on it is an example.
What is specialty media?
500
Sending promotional e-mails to customers with their permission.
What is opt-in e-mail marketing?
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