The 4 P's
Selling Vocabulary
Marketing
Channel
Sales
100
Goals to strike the right balance
What is Price
100
Able to be touched or felt
What is Tangible
100
The first encounter with a potential customer
What is Approach
100
makes or provides goods and services
What is producer
100
can provide customer service before the sale by suggestion selling proving product information and only making promises they can keep
Who are salespeople
200
the totality of goods or services that a company makes available; output:
What is Product
200
Not able to be touched
What is intangible
200
find customer's reasons for buying as early as possible
What is Determine needs
200
a business that buys materials services or goods that will be used to make other goods or used in the operation of the company
What is industrial user
200
a service provided by a business to its customer to create good will and customer satisfaction
What is customer service
300
objectives include informing, persuading, and reminding people about your product.
What is Promotion
300
The advantages or personally satisfaction a customer will get from a good or service
What is Customer Benefits
300
identify other products to meet needs
What is Substitution
300
businesses that buy consumer goods and sell them to ultimate consumers.
What is retailers
300
buys product to re-sell to customers
What is department stores
400
Distribution/transport? how?/store it?
What is Place
400
The process of selling over the phone
What is Telemarketing
400
obtaining an agreement to buy
What is close
400
businesses that buy goods from producers or agents and sell them to retailers
What is wholesalers
500
A conscious, logical reason for a purchase
What is Rational Motive
500
selling additional goods to enhance the original purchase
What is suggestion selling
500
businesses or individuals that assist in the sale or promotion of goods and services but do not buy them from the producer
What is agent
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