Distribution
Channel Intensity
Vertical Marketing
100
How many major channels of distribution?
Two
100
How many levels of channel intensity?
Three
100
Provide an example of a corporate vertical marketing system
Apple (others)
200
Which channel has multiple steps before being received by the consumer?
Indirect channel
200
Intensive distribution is also known as...
Mass Distribution
200
Example of a Franchise
McDonald’s, Dunkin Donuts, Wingstop, Yogurtland (others)
300
Distribution is also referred to as..
Place
300
Which level of distribution works with only one intermediary?
Exclusive
300
Agreements between members of the distribution channel who exist on the same level
Cooperatives
400
Give an example of a direct channel related to health care.
Patient - Nurse/Doctor
400
Primary care clinics use what level of distribution?
Intensive
400
coordinate and deliver care at the needed level of intensity
Integrated delivery systems
500
Name one utility of intermediaries.
place value, time value, possesion/financing, form/alteration
500
What are 3 considerations when selecting a distribution level?
Consumer effort, control, market coverage
500
Combines both production and distribution of a product or service under one corporate umbrella
Corporate vertical marketing systems
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