What is Click Through Rate - The percentage of your audience that clicks on an ad
100
SEO
What is Search Engine Optimization - An effort to get your organic listings on search engines to appear higher under key search terms, or to get your site to display under more search terms.
100
Reach
What is The number of people who see your ad
100
Conversion
What is getting a prospect to complete a specific action, which could be a purchase, or filling out a lead form, or calling, etc.
100
Landing Page
What is A landing page is a website page containing a form that is used for lead generation. This page revolves around a marketing offer
200
CPC
What is Cost per click - The average cost to get a person to click on your ad
200
SEM
What is Search engine marketing - As opposed to organic search results, this is paid search engine results. Usually charged on a PPC basis.
200
Frequency
What is The average number of times a person sees your ad…Initially, more frequency helps generate clicks and being remembered, but at a point there is a diminishing returns on increase in frequency (3-4 times is usually a good number
200
Top of the Funnel
What is refers to the very first stage of the buying process. Leads at this stage are just identifying a problem that they have and are looking for more information
200
Dynamic Content
What is A way to display different messaging on your website based on the information you already know about the visitor.
300
CPL
What is Cost per Lead - The average cost to get a person to submit a lead (could be a Conversion Cost)
300
KPI
What is Key Performance Indicator - A type of performance measurement companies use to evaluate an employee's or an activity's success. Marketers look at KPIs to track progress toward marketing goals
300
Impressions
What is the number of times your ad has been viewed, not the number of people viewing your ad
300
Bottom of the Funnel
What is a stage of the buying process leads reach when they’re just about to close as new customers
Website Bounce Rate - The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages
300
Evergreen Content
What is content that continues to provide value to readers no matter when they stumble upon it
400
CPM
What is Cost per 1,00. Refers to the cost to have your ad seen 1,000 times (not necessarily by 1,000 people)
400
API
What is Application Programming Interface - APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses
400
Pre Roll
What is A pre-roll ad is a promotional video message that plays before the content the user has selected. This is the most popular type of video ad on YouTube
400
Website Bounce Rate
What is The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages
400
Native Advertising
What is A type of online advertising that takes on the form and function of the platform it appears on. Its purpose is to make ads feel less like ads, and more like part of the conversation. (in print or TV - Advertorials)
500
PPC
What is Pay Per Click - A pricing basis to charge for ad buys, you only pay when someone clicks on your ad. Usually as an alternative to paying by CPM, which is based on when your ads are viewed.
500
LTV
What is Lifetime Value - A prediction of the net profit attributed to the entire future relationship with a customer.
500
Rich Media
What is an Internet advertising term for a digital ad that uses advanced technology such as streaming video , downloaded applet s (programs) that interact instantly with the user, and ads that change when the user's mouse passes over it.
500
Email Bounce Rate
What is The rate at which an email was unable to be delivered to a recipient's inbox.
500
Drip Marketing
What is the practice of developing a series of communications (emails, social media messages, etc.) that seek to qualify a lead, keep it engaged, and gradually push it down the sales funnel. (Also referred to as “lead nurturing”)