Types of Resorts
Resort Trends
Why Develop Resorts?
Hotel/Motel Classifications
Hotel Trends
100
These resorts are based on a particular type of natural resource or man-made attraction. Examples: ski resorts, ocean-side resorts (Beach Resorts), and golf resorts.
What is a Theme Resort
100
These resorts take the financial uncertainty out of vacations because the recreation activities, food, and sometimes beverages are paid up front in one all-inclusive package price.
What are all-inclusive resorts
100
The most obvious answer is that companies want to make a ______ from the sales of rooms, food, services, merchandise, etc.
What is a profit
100
_________ provide for the basic needs of vacationing families and budget-minded business travelers. Most guests stay only one or two nights and seek only clean accommodations with a TV. Rates are typically at least 20% less than full-service hotels in the area.
What are budget hotels
100
Wi-Fi internet is an example of this trend
What are new technologies
200
These resorts control their natural surroundings and recreational activities. It is in their best interest to protect the local ecosystem. This can be costly. Comprehensive resorts will also spend a lot on roads, utilities, and waste disposal
What is a comprehensive resort
200
For tourists who seek a richer, deeper experience. The focus is on the experiential and emotional aspects of a guests stay. Various forms of team building are very popular, particularly ropes challenge courses. Other popular activities include kayaking and orienteering.
What are experiential resorts
200
Some resorts actually make more money from the sale of _________ they own that is next to their ski area, golf course, beach, or other major attraction. After the ______ side is “built out,” they may let the main attraction slip into a lower cost (and lower quality) operation for them.
What is real estate/land
200
These are often Victorian homes or renovated small hotels, lodges, or farmhouses. They offer sleeping accommodations and breakfast in a unique atmosphere. Target markets include business travelers who desire a change of pace, plus honeymoon and anniversary couples.
What are Bed and Breakfasts
200
_____________ now allow rooms to be booked through travel agents, corporate travel departments, airlines, or directly by an individual via the internet.
What are nationwide reservation systems
300
This type of resort focuses primarily on hospitality, while relying on the natural resources and recreational attractions of the surrounding area. They will likely have privileged access to an area/resource/company, but will not control it.
What is a complimentary resort
300
These resorts weathered the economic downturn better than most, particularly “drive to” operations. These resorts can cater to both weekend and week-long vacations, attracting a wide clientele. Some of the activities offered might include jeep tours, hiking, mountain biking, swimming, and children’s day camps.
What are family recreation resorts
300
Property held by the resort owners or by local residents may increase in value as the resort gets developed. This is a great stimulus for getting the resort developed. This is known as _______
What is land appreciation
300
These offer units with separate bedroom, living room, and kitchen. They are often in city centers, catering to business travelers, vacationers, and persons who are relocating.
What are all-suite hotels
300
Hotels compete for the 25,000 professional, trade, and fraternal organizations that hold __________. Hotels give big discounts convention business if it occurs in the off-season or shoulder-season
What are conferences/conventions
400
Offer a range of resources, attractions, and activities. Due to this diversity, they may be more capital intensive and/or labor intensive. Some of these resorts actually have a ratio of more than one staff member per guest. Variety resorts may offer a combination of golf, tennis, beach activities, live entertainment, social events, children’s activities and more.
What is a variety resort
400
______ have existed for centuries, initially developing around Europe’s many thermal hot springs. The springs were used to sooth various ailments. Today they offer a wider variety of offerings, including fitness activities, healthy nutrition, yoga, and other relaxation techniques.
What is a spa resort
400
Local governments encourage resort development because it creates jobs for their residents and ______ revenues that can be used to fund government operations. Then the local governments do not have to raise as much of their budget through property tax to residents.
What is tax
400
Typically in city centres, functioning as primary or secondary homes for frequent travelers. The best of these hotels have suite accommodations, housekeeping, and dining facilities.
What are extended stay or residential hotels
400
Environmentally friendly facilities that feature energy-efficient systems for electric power, heating, cooling, water, and waste disposal. Prior to the economic downturn, many hotels used these techniques for a public relations boost, but many realized that ______ operation measures actually led to long-term savings. There is also the potential for government tax incentives and utility company rebates.
What are green hotels
500
Disney Land is an example of a _________ resort.
What is comprehensive resort
500
These resorts are at the opposite end of the spectrum from mega-resorts. There is an emphasis on limiting the number of tourists but maintaining revenues by getting them to stay longer and spend more. Ecotourism relies on authentic natural, historical, and cultural attractions. Accommodations can be “rustic” by some standards, but a premium is placed on high-quality adventures and educational experiences.
What are ecotourism resorts
500
It is well known that tourism usually stimulates business for ___________: restaurants, gas stations, retail shops, other hotels, recreation attractions, etc. Therefore, local communities are typically eager to have a resort development come to their area because it will probably boost the local business.
What are adjacent businesses
500
Usually focus on overnight accommodations for travelers on their way to a final destination. These normally have little recreation beyond a small pool or play area. Many will display an American Automobile Association (AAA) rating to attract customers.
What are roadside/highway hotels
500
When major hotel chains are offer three or four different choices under their brand to compete in multiple markets.
What is brand segmentation
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