Campaign Set Up
Campaign Launch
Optimization
New Advertiser Workflow
Relationship Managment
100
This is the landing page for a campaign
What is app store url
100
This is the method of learning used for new campaigns
What is puppy learning
100
This is the type of date you should use to analyze advertiser performance
What is impression date?
100
These are the two main business lines
What is desktop browser and mobile in app
100
Increase daily budget, increase CPI, and test additional geos are answer to this question
What is How can I get more volume?
200
Name two types of targeting on the campaign level
What is landing page, creative (ad unit type), viewer type, country, device, OS version, inventory ID, and supply ID
200
A campaign that best matches the audience and does not necessarily have the highest volume is best used as this
What is a big dog
200
These are the two main goals of advertiser optimizations
What are ROI & Growth
200
These are the inventory types we buy across
What is display, native, video and playable
200
Excluding placements that are high volume buy below KPI goals may solve this
What is not hitting ROAS goals
300
CPM, CPC, CPA, CPPA are all types of these
What is pricing models
300
This controls how much we're bidding for the same inventory
What is multiplier
300
These are the events that post conversions can represent
What are purchases, level completion, tutorial completion, revenue, retention rates
300
This is the first step after the deal is closed
What is get advertiser/campaign details from BD person
300
Yes, we want to constantly be testing new creative assets is a response to this commonly asked question
What is Can we test this new creative asset or banner?
400
320x480, 480x320, 1024x768, 768x1024 are units of these
What are ad sizes
400
You would not launch a campaign after this hour
What is 4PM
400
These are some of dimensions you can use to trim the fat
What are User OS Version (major and minor, device detail, connection type, supply ID, carrier, slot size, impression hour, cmp imp frequency, DMA, Gender
400
Cookie Jam, Panda Pop, Bubble Cloud Planet, Candy Crush Saga are all these
What are products/applications
400
sgn.com, doubledowncasino.com, and MediaAnalystTraining.com would be examples of this
What is declared URL
500
Country_Advertiser_Product_Web_Pricing Model is the naming convention for this type of campaign
What are web campaigns
500
This is the length of puppy learning
What is 2 days out
500
This is the dimension that represent inventory across all buying models
What is Supply ID
500
Games - Casual, Dating, Mobile - Utilty are categories of this dimension
What is Product Group
500
Name two of the fields in the creative request template
What is advertiser, product, registration path, relationship type, platform, payment type, launch languages, launch sizes, launch countries, creative approval required, notes
M
e
n
u