What is the broadcasting invention that was invented in the 1920's
100
Routine Decision Making
What is frequently purchased, low-cost products that require little thought (snacks, toothpaste)
100
Impulse
What is the type of buying where shoppers make a last minute purchase with little thought about the purchase just because they want it at the time
100
Guerilla shopper
What is the shopper that waits until the last minute to get their shopping done?
100
Self Actualization
What is the highest level of need in Maslow's Hierarchy of Needs?
200
TV
What is the broadcast invention that was invented in the 1950's?
200
Limited decision making
What is a decision making term that uses moderate time to collect & compare information
200
Emotional Motive
What is a purchase based on feelings, beliefs, and attitudes
200
Predator
What is the shopper type that plans their shopping experience before going and likes to shop alone
200
A Need
What is anything required for survival called?
300
MTV
What is the cable network that came out in the 1980's that revolutionized how music was advertised?
300
Extensive Decision Making
What is a decision making term mean to describe infrequently purchased products. Consumers carefully review their needs to make sure there is a match.
300
Patronage
What is a purchase based on brand loyalty
300
Scavenger
What is the person who enjoys shopping both to make purchases and as an activity. They like to go to sales and consider shopping to be entertainment. They make numerous unplanned purchases.
300
Security
What is need where a person longs to feel safe?
400
1990's
What is the decade that internet advertising started?
400
car, house,
What is an example of a product a consumer would purchase after going through extensive decision making?
400
Rational Motive
What is a purchase based on fact or motive
400
Collector/Gatherer
What is the shopper who stockpiles items and to purchase large quantities to either save money or alleviate the need for shopping. They attempt to get the best price and take advantage of retailer guarantees.
400
Physiological
What is lowest level of need in Maslow's Hierarchy of Needs?
500
Printing press
What is the invention that allowed people to copy 1,000 sheets an hour?
500
candy, gum, toothpaste, milk, etc.
What is an example of a product a consumer would purchase after going through routine decision making?
500
Rational Motive
What is when you are purchasing items such as homes, shoes, cars-- items you NEED...what type of motive is that? Emotional, Rational or Patronage
500
Social
What is the shopper who enjoys shopping with friends and almost never shops alone, they tend to make a lot of impulsive purchases.
500
Want
What is something that is desired-- not an essential