Sponsored Products
Campaign
Keyword
Budget & Payment
Report & Troubleshooting
100
Name the 4 main components in the Sponsored Products structure.
Campaign, Ad group, Ad, Keyword
100
Name 3 ways to create a campaign.
Campaign Manager, MYI, Bulk upload
100
Name the 3 match type of keywords.
Broad, Phrase, and Exact
100
How does a seller pay for their ads?
Deduct from the seller account or pay by credit card.
100
What report is providing the customer search terms information?
Search Term Report
200
What are the placements available for the Sponsored Products Ads?
Right side of search results page, top, middle, and bottom placements on the search results page, and on product detail page.
200
What are the 2 type of campaigns?
Automatic campaign, manual campaign
200
True or False, the keywords seller added in a campaign must be relevant to the product listing.
True
200
What tool can you use while handling the payment failure issue? And how to handle a payment failure?
Seals Club. Check the Reports > Payments > Advertising Invoice History page, check the Charge method for advertising setting, advise the seller to switch to deduct the advertising cost from their seller account. The seller may click the Retry Now button or Edit credit card and Retry button on the Check the Reports > Payments > Advertising Invoice History page.
200
What report do you use to check if ads have been shown at the top-placement?
Performance by placement
300
What is the another advertising service available? name one.
AMS
300
True or False, only the ads in an automatic campaign may be shown on the product detail page.
True
300
What is Bid+?
Helps increase the opportunity for an advertisers ads to show in the top of search results if ad is eligible. When turned on, it will allow Amazon to automatically increase the maximum bid for ads that are eligible to appear in the TOP placement only. Advertisers cannot select how much to increase bids by, Amazon will increase the maximum bid by up to 50% for ads that are eligible to appear in the top of customer search results. Advertisers can use Bid+ on any manually targeted campaign.
300
How does the daily budget work?
Average daily amount the merchant is willing to spend on each campaign per day. Example if daily budget is $100, it will allow the ads deliver up to $3,100 worth of clicks in that calendar month (assuming the campaign starts the 1st day of a 31-day month)
300
What reports do you use to research if seller stated that an ad generated a sale on Dec. 5, but he can't find an order for that ASIN.
Other ASIN report and Campaign Performance Report
400
What are categories or conditions not open for the Sponsored Product?
Books, Jewelry, Used, refurbished, Adults
400
Please name 3 differences between automatic targeting campaign and manual targeting campaign.
System chooses keywords for the ads in automatic campaign, and seller adds keywords in the manual campaign. In automatic campaign, the default bid is used for all the keywords. Seller can set a keyword bid for an individual keyword in manual campaign. All keywords in automatic campaign are broad match. Seller can choose which match type to use in the manual campaign.
400
What is the Estimate page 1 bid?
It is an average of the bids by keyword for an ad to display on page 1. This is the minimum bid required for an ad to display on Page 1 of search results. Average bid is calculated from the last 7 days on all the sellers that showed on page 1.
400
When will a seller be charged for his ads?
Accumulate the first $1.00 worth of clicks. Reach the current credit limit. Have a balance due for the previous month and this charge is done on the 3rd day of each month.
400
What to tell the seller if he asks how much he shall bid?
How much to bid depends on budget and business goals for a particular SKU. Seller may check the Help page of The Average Winning Price Per Click by Category. Seller may also create a manual campaign to view the Estimated Page 1 Bid (Suggested Bid) information.
500
What are requirements for using Sponsored Products?
Professional sellers, Individual sellers that downgraded from Professional (only if the listings are FBA), listings are winning the Buy Box (100%), and the system may take up to 1 hours to recognize the Buy Box winning status.
500
How does the Sponsored Products work?
Seller choose products to advertise, add keywords, choose keyword match type, set keyword bid/default bid, set average daily budget, set running date range. Buyers enter search term on the website. Ads showing on the search results page. Buyer clicks on the ad and the system leads the buyer to the detail page.
500
What factors are Ads shown based on ?
Keywords relevancy, Keywords match type, bid, other factor performance
500
What tool do you use to research if a seller asked why the campaign is showing out of budget? The daily budget is $10 and The spend is showing $8.98.
Audit
500
How to researching for an ad received zero or few impressions issue?
Check if the listing is active and winning the buy box, if the listing is in the correct category, if only few keywords are added in the ad group, if the keywords are relevant to the ad, if the bid is too low, and review the listing quality.
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