Marketing
Marketing and Business
Finance
Economics
Marketing Research
100
This part of a certain type of analysis examines the internal benefits a business has
What are strengths?
100
In a non-business sense, knowing what is right or wrong
What is ethics?
100
The money that comes into a business from the sale of a good or service
What is income?
100
An economic system in which the government decides what, for whom, and how much will be produced and distributed
What is command economy?
100
This type of research seeks the answer to numerical questions like "how many?" or "how much?"
What is quantitative research?
200
A person buying a house for the first time demonstrates this type of market segmentation:
What is behavioral?
200
This unethical business practice involves making prices unreasonably high when customers need the product desperately
What is price gouging?
200
This debt is what you owe to others
What is liability?
200
Consumer willingness and ability to buy products
What is demand?
200
Attitude research's other name
What is opinion research?
300
Known better as the marketing mix, these four p's are
What is Product, Place, Price, Promotion?
300
The three major marketing management functions are as follows: Planning Organizing _________
What is Controlling?
300
You'll need this cash flow if you want to begin your business
What is seed money?
300
The style of economy known as market economy can also be called this
What is free enterprise?
300
When your favorite restaurant starts offering a new secret ingredient meal, they're using this type of research:
What is product research?
400
This money is what is left over after paying for what you need
What is discretionary income?
400
Sole proprietorships are the most popular type of business ownership, making up this percentage of all businesses.
What is 76%?
400
You might be able to get a loan, but you'll still be paying for it with this
What is interest rate?
400
The difference between what consumers want and need and what the available resources are
What is scarcity?
400
This type of research defines potential target markets, among other things
What is marketing intelligence research?
500
In order to effectively analyze one's business, the owner must focus on these three C's:
What is Customers, Competition, and Company?
500
These three ethical norms are essential for every business (List all three)
What is Do no harm? Foster trust in marketing system? Embrace ethical values?
500
This equation will help you understand what goes into making your profit
What is Income minus Expenses?
500
The revolving business cycle flows through the four stages of expansion, peak, recession, and this lower point
What is trough?
500
Creating a survey may require the use of demographic questions, but you'll need to figure out where they go
What is the top of the survey?
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