Created by making a product available at a location
What is place utility
100
A business philosophy that a firm should provide goods and services that satisfy customers' needs through a coordinated set of activities that allow the firm to achieve its objectives.
What is marketing concept
100
Includes churches, not-for-profit private schools and hospitals, civic clubs, fraternities and sororities, charitable organizations and foundations
What is institutional markets
100
The actions of competitors who are in the process of implementing their own marketing plan
What is competitive forces
100
Disposable income less savings and expenditures on food, clothing, and housing
What is discretionary income
200
Created by making a product available when customers wish to purchase it
What is time utility
200
The process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
What is marketing
200
In this step of the marketing concept, a company must provide a product that will satisfy its customers
What is step number 1
200
Technological changes that can create new marketing opportunities or cause products to become obsolete rapidly
What is technological forces
200
Income an individual receives from all sources less the Social Security taxes the individual must pay
What is personal income
300
Created by converting production inputs into finished products
What is form utility
300
A plan that will enable an organization to make the best use of its resources and advantages to meet its objectives
What is marketing strategy
300
A group of individuals or organizations, or both, for which a firm develops and maintains a marketing mix suitable for the specific needs and preferences of that group
What is target market
300
Influences in a society and its culture that result in changes in attitudes, beliefs, norms, customers, and lifestyles
What is sociocultural forces
300
Physical surroundings, social surroundings, time, purchase reason, buyer's mood and condition
What is situational influences
400
Created by transferring title of a product to a buyer
What is possession utility
400
A written document that specifies an organization's resources, objectives, marketing strategy, and implementation and control efforts to be used in marketing a specific product or product group
What is marketing plan
400
These markets purchase specific kinds of products for use in making other products for resale
What is business-to-business markets
400
Laws that protect consumers and competition and government regulations that affect marketing
What is legal and regulatory forces
400
The last step in the consumer buying decision process
What is evaluate after purchase
500
Marketing activities account for about ______ of every dollar spent by consumers
What is half
500
The process of systematically gathering, recording, and analyzing data concerning a particular marketing problem
What is marketing research
500
This can be varied by changing any one or more of the ingredients
What is marketing mix
500
The effects of economic conditions on customers' ability and willingness to buy
What is economic forces
500
Refers to the purchasing of products for personal or household use, not for business purposes