Market Basics
Sports & Entertainment Marketing
Marketing Decisions
Business Options
Markets
100
Is a creation and maintenance of satisfying exchange relationship
What is Marketing?
100
Shared characteristics of a group
What is Demographics?
100
Emotional Purchase, Rational Purchase, Patronage Purchase
What is Buying Motives?
100
The rate at which companies produce goods or services in relation to the amount of materials and number of employees utilized
What is Productivity?
100
A specific group of consumers a business wants to reach
What is Target Market?
200
Channel Management, Marketing Information Management, Market Planning, Pricing, Product/Service Management, Promotion, Selling
What is 7 Core Standards of Marketing?
200
The numbers of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer
What is Gross Impression?
200
Buying with little thought during emotional high or lows
What is Emotional Purchase?
200
The minimum sales required to cover all of the expenses of organizing, promoting, and running an event
What is Breakeven Point?
200
A group of consumers within a larger market who share one or more characteristics
What is Market Segment
300
The process of establishing and communicating to customers the value or costs of goods and services
What is Pricing?
300
Sports marketing is a multi-billion dollar global industry that has a definite impact on the economy
What is Money?
300
buying based on needs, wants, priorities, budget, research, alternatives, thought, and reasoning.
What is Rational Purchase?
300
The value of the next best alternative that you pass up when making a choice.
What is Opportunity Cost?
300
An attempt to appeal to a large, general groups of consumers
What is Mass Marketing?
400
Determining the best way to get a company's products or services to customers
What is Channel Management?
400
Performance that people are willing to spend their money and spare time watching
What is Entertainment?
400
Buying based on loyalty to a brand or product
What is Patronage Purchase?
400
Sporting Events, Movies, Concert Events are these types of choices
What is Common Entertainment Choices?
400
The percentage of total sales of a product or service that a company expects to capture in relation to its competitors.
What is Market Share?
500
Designing, developing, maintaining, improving and acquiring products or services to meet customers needs
What is Product/Service Management?
500
Influencing how people choose to spend their time and money on entertainment
What is Entertainment Marketing?
500
The capability to produce products or services more efficiently and economically than the competition
What is Comparative Advantage?
500
A business’s own customer records, sales record, production records, and operation records.
What is Internal Sources?
500
Having more competition can be a...
What is a Disadvantage?
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