Geo Conversion Lift 1
Geo Conversion Lift 2
Audience Insights
Dynamic Feed
100
(Campaign Conversion Rate - Natural Conversion Rate) / Natural Conversion Rate
What is Conversion Lift Calculation?
100
Once per day
What is the number of times a user is counted per day?
100
Audience insights are generated by comparing our impression data to this.
What is 3rd Party Segments
100
The name of the company we are integrated with to bring in direct auto feeds.
What is MotoMiner
200
This user was in the target zone, was served an ad for the campaign, and the user visited in the conversion fence.
What is a Campaign Converter
200
This is the first time a user visits the conversion fence after being seen in the target fence within the attribution window (up to 30 days).
What is a New Converter
200
The number of days of data that audience insights are displayed for a campaign.
What is the most recent 45 days
200
The monthly cost for Simpli.fi to use a feed in a campaign.
What is ~$5
300
Any user that enters a target fence and is then seen in the conversion fence, and could have been served an ad.
What is Natural Converter
300
The user was already seen as a converter up to 30 days.
What is a Repeat Converter
300
Audience insights will not run for campaigns with fewer than this number of impressions.
What is 10,000 impressions
300
Only this department has access to download the MotoMiner feeds.
Who is AdOps
400
Prior to this date, there is no data available for Geo Lift
What is June 19th, 2017
400
This type of Negative Lift bias occurs when you are limiting the targeting to certain users, not just any user that is in the targeting fences
What is Targeting Bias
400
An index of this number means the campaign is serving to the same mix as our platform.
What is 100
400
The testing/development stage that Dynamic Feed is currently in.
What is Alpha
500
Your campaign conversion rate is lower than your natural conversion rate.
What is Negative Lift
500
This type of Negative Lift bias occurs when you are bidding too low, so others are beating you to the converting users.
What is Win Bias
500
An index of this range means that the campaign is serving to fewer of that specific demographic than our platform as a whole.
What is index below 100
500
The length of time it will take to get through ALPHA period and start accepting more clients.
What is 2-3 weeks
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