VISUAL DAILY DOUBLE!
77% of the NY DMA has their TV turned on. What does that represent?
What is THE HUT LEVEL
100
In larger markets, these are used to measure HH viewing electronically on an overnight basis.
What are METERS
100
"I need rates in Baltimore for EMN only. I am buying 25 points per week, and my CPP is $125"
What a BUYER says
200
The number of TV HH in the DMA tuned to a specific program expressed as a percentage of the total DMA HH universe
What is a RATING
200
This determines a markets ranking
What is the number of TV HH's?
200
"I need you to sell this special and I would like to get the highest number possible with the best rate"
What the NSM from the station says
300
The percentage of sets in-use tuned to a particular program based on available eyeballs only
What is SHARE
300
Booklets in-which samples of viewers record their viewing during a measurement week.
What are DIARIES?
300
"My objective is to pay as little as possible for spots undervaluing their worth. This will also make it easier for me to post"
What a BUYER says
400
VISUAL DAILY DOUBLE: The spot that reaches the most people in this example
ALL HAVE THE SAME REACH
400
The geographic area consisting of all the counties in-which the home market stations and their satellites receive the greatest percentage of viewing.
What is the DMA?
400
"Buy these 10 markets in spot TV for $1M using the following buy specs:"
What a PLANNER says
500
It's a 4-book market... All of the Feb'11 books are now in and your buyer has a new buy for 4Q'11. Which books are we using for the projection?
What is Shares from FEB'11 applied to the PUT from NOV'11
500
In HH-metered markets, rating books are comprised of data from a combination of these TWO sources
What are DIARIES and OVERNIGHTS?
500
"Not only does my schedule give you a tremendous amount of frequency, but I can offer programs that very-specifically target your consumer and I can run you a TON of NC's"