Cognitive, affective, and behavioral are the three major components of
What is attitudes
100
Consumers tend to remember information inputs that support their feelings and beliefs and forget inputs that do not. This is known as selective
What is retention
100
An attitude is
What is one's evaluation, feelings, and behavioral tendencies toward an object or idea.
100
As Brianna walks to classes, she selects, organizes, and interprets the sensations she is receiving through her sense organs. Brianna is experiencing the process of
What is perception
100
The three major categories of influences on the consumer buying decision process are
What is situational influences, social influences, and psychological influences.
200
What stage of the consumer buying decision process comes after problem recognition?
What is information search
200
During the evaluation of alternatives stage of the consumer buying decision process, framing most likely influences the decision process of ____ buyers.
What is inexperienced
200
After purchasing a product, postpurchase evaluation may result in cognitive dissonance. Cognitive dissonance is
What is doubts that occur because the buyer questions whether the decision to purchase the product was right.
200
In the consumer buying decision process, the _______ search stage yields a group of brands that a buyer views as possible alternatives.
What is information
200
Evaluative criteria for brands within the consideration set are both objective and
What is subjective
300
During which stage of the consumer buying decision process does a consumer decide from which seller he or she will buy the product?
What is Purchase
300
Cognitive dissonance is most likely to occur during which part of the decision making process?
What is Postpurchase evaluation
300
Purchasers who purchase products for personal or household use and not for business purposes are called the
What is ultimate consumers.
300
The five major stages of the consumer buying decision process, in order, are
What is problem recognition, information search, evaluation of alternatives, purchase, and postpurchase evaluation.
300
Buying frequently purchased, low-cost items is called ________ response behavior
What is routinized
400
The three most widely recognized types of consumer decision making are
What is limited problem solving, extended problem solving, and routinized response behavior.
400
When a consumer purchases products occasionally or needs information about an unfamiliar brand in a familiar product category, he or she will most likely engage in
What is limited decision making.
400
_____ decision making is the most complex decision-making behavior, which comes into play when a purchase involves unfamiliar, expensive, or infrequently bought products.
What is extended
400
Anyone who becomes a member of Twitter, Facebook, or other social networking sites is a
What is joiner
400
Verizon encourages customers to post reviews on its company website or Facebook page in the hopes of increasing the company's
What is credibility
500
Those who use Zipcar's services share a car in order to save money and keep the environment green. Zipcar encourages its users to go to a blog and make comments or post ratings and reviews. These people would be called ____ with reference to the blog.
What is critics
500
The ability to obtain digital information is referred to as
What is accessibility
500
Toys-R-Us is almost finished building a new store and will soon be having a grand opening celebration. Management wants to build excitement and anticipation for the event. Which social networking site would Toys-R-Us use to post multiple updates each day on the store's progress?
What is Twitter
500
Home Depot has an iPhone icon that allows users to match colors in photographs with the store's selection of carpets. This is an example of a(n)