This type of business has marketing research done informally or hire a outside marketing company.
What does a small business use to do marketing research?
100
___________ refers to statics that describe a population in terms of personal characteristics.
What is demographics?
100
Designed to determine how people feel about certain products, services, companies, or ideas. Also known as "Opinion Research".
What is Attitude Research?
100
_______ is a collection (or file) of related information about a specific topic.
What is a database?
100
_________: Examples would be political surveys, satisfaction surveys by restaurants or car dealers, etc.
What are examples of Attitude Research?
200
This type of business have an in-house research department and marketing personnel who do the research.
What does a large company use to do marketing research?
200
Refers to segmentation of the market based on where people live.
What is Geographics?
200
Answers types of questions that start with "how many" and "how much". Usually done with surveys and questionnaires.
What is Quantitative Research?
200
_________ involves the process and methods used to gather information.
What is Marketing Research?
200
________: Examples would be economic forecasting using data.
What are examples of Marketing Intelligence Research?
300
Determining consumers attitudes and preferences, testing product features, determine market size and growth potential.
What is marketing research used for?
300
_________ involves grouping people with similar lifestyles, attitudes, values, opinions, actives, and interest.
What is Psychographics?
300
Gathers info about an existing or potential market, Defines the size and location of a market, the competition, and the segmentation within the market for a particular product or service.
What is Marketing Intelligence Research?
300
________ focuses on a smaller number of people but gets more in-depth info.
What is Qualitative Research?
300
This is a scenario, what type of research is it? Your family receives in the mail a product sample and cents off coupon for reformulated Cheer laundry detergent.
What is Product Research?
400
Manufactures, wholesalers, retailers, and government agencies are all examples of people who use ___________.
Who uses marketing research?
400
_________ is separating the market based on product-related behavior involves looking at the benefits desired by costumers, shopping patterns, and usage rate.
What is Behavioral Factors?
400
___________ : Examples would be placing a special sandwich in a fast food restaurant for a limited time or product usage surveys.
What are Product Research examples?
400
________ used to gather information about a product's design, packaging, and usage.
What is Product Research?
400
This is a scenario, what type of research is it? A gubernatorial candidate conducts an opinion survey on law enforcement issues prior to an election campaign.
What is Attitude Research?
500
Involves the process the methods used to gather information, analyze it, and report the findings related to the goods and services.
What is Marketing Research
500
Marketers also look at _________, such as changes in households, economy, politics, workplace, health, time, fun, and living in general.
What is trends?
500
_________: Examples would be counts of number of clicks on a ad on the internet, or Nielsen Rating.
What are Media Research examples?
500
A form online or physical that gathers information directly from consumers by asking them questions about their preferences, habits and experiences
What is a survey?
500
This is a scenario, what type of research is it? You and a small number of other people are asked questions about a local orthodontist. Questions such as, "What do you think on our prices?" "Have you heard of us before we contacted you?"