Market
Demographics
Geographics
Psychographics
SWOT
100
all potential customers who share needs and wants, and who have the ability to buy.
What is a market?
100
statistics that describe a population based on personal characteristics.
What is demographics?
100
segmenting a market based on where people live.
What is geographics?
100
segmenting based on social and physiological characteristics.
What is psychographics?
100
Strengths, Weaknesses, Opportunities, and Threats
What does SWOT stand for?
200
someone who BUYS the product vs. someone who USES the product
What is customer vs. consumer
200
advertise using social media.
What is generation Z?
200
In n Out operates only on the West Coast.
What is regionally?
200
benefits desired by customer, shopping patterns, usage rates, and brand loyalty.
What are the factors for behavioral segmentation?
200
Strengths and Weaknesses are internal; Opportunities and Threats are external.
Which parts are internal/external?
300
buyers who purchase goods/services for personal use vs. businesses that buy products for own operation or resell to others.
What is consumer market vs. business to business market?
300
advertise using emails.
What is millennials/gen Y?
300
operates across the country.
What is nationally?
300
activities, attitudes, personality/values/lifestyle trends, health and exercise, leisure time, and upscaling.
What are factors that go into psychographics?
300
Company, Customers, and Competitive position
What are the 3 c's?
400
a group of people identified for a specific marketing program.
What is a target market?
400
age, gender, income, marital status, ethnic background, occupation, and education.
What are the factors in a demographic?
400
McDonalds operates __________.
What is global market?
400
the way customers use a product or act towards a product.
What is behavioral segmentation?
400
Political Influence, Economic Influence, Socio-Cultural Influence, and Technological Influence.
What is PEST analysis?
500
the percent of sales volume of all companies in a given market.
What is market share?
500
they control 51% of US wealth.
What is baby boomers?
500
Florida, California, and Arizona all have high populations of _________.
What is elderly?
500
many businesses find 80% of their sales are generated by 20% of their customers.
What is 80/20?
500
Netflix has very successful original series, bringing in new customers.
What is strengths of a company?
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