Agenda Setting
ELM (Elaboration Likelihood Model)
Social Cognitive Theory
Whatever
Wild Card
100
"Magic bullet" is a concept related to agenda setting, which assumes that the media's message is a bullet fired from the "media gun" into the viewer's "head". True of false?
False. Agenda setting goes against the idea the media sending magic bullets. Bonus: Agenda setting leans more toward the idea of "limited effects". Let's discuss.
100
According to ELM, what are the two routes that can be used in order to process messages?
What is 1: central and 2: peripheral define these now!
100
True or false: According to social cognitive theory, media is a magic bullet. Bonus: define this concept
What is false? Consider this: if you play violent video games, it doesn't mean that you are going to go out and kill people.
100
What is a boomerang effect?
The boomerang effect refers to the unintended consequences of an attempt to persuade resulting in the adoption of an opposing position instead.
100
Agenda setting effects will be strongest on people who have a high _____________. Bonus: define this concept.
What is "need for orientation" (NFO). Def: a high NFO means that you have high levels of UNCERTAINTY about an issue, and that the RELEVANCE of the issue to you is high.
200
"Limited effects" is a concept related to agenda setting, which assumes that the media's message influences people "drip by drip" and in a limited manner. True of false?
What is true? Agenda setting considers the limited effects model to be accurate, and considers a "magic bullet" to be too simplistic. Limited effects model asserts that media effects depend on many factors including personal difference, cultural difference, amount of exposure, and on and on.
200
In section, all of my students are engaged in this type of message processing.
Trick question. Some of you are processing my words centrally and some of you are processing peripherally. AND some of you are going back and forth between both processing types.
200
You have never swung a golf club before, but many times you have seen people play golf on TV. This shows that you can learn without having direct experience. This is an example of humans' _________ capacity.
What is vicarious?
200
What theory focuses on how useful it can be to provide a weak dosage of counterarguments in order to be successful for persuading others?
What is inoculation theory?
200
If long term persuasion us desired, what route of message processing should you aim for with your audience? hint ELM
What is central processing (and not peripheral)?
300
Which of the following is NOT an assumption of agenda setting? 1: The media establishes the agenda, shaping and filtering reality. 2: People assume that the media they consume is generally trustworthy. 3: Media informs the public which informs public policy. 4: Policy makers and the public can shape the media agenda.
What is 2
300
Which of the following are factors that influence our motivation to attend to messages? 1: Time contraints 2: Personal relevance 3: Accountability 4: Anticipated interaction 5: Personality differences in motivation to process
What are all of the above except time constraints. Although time constraints may seem to make sense, it is not listed as one of the factors.
300
Social cognitive theory is an SOR model. What is an SOR model?
What is •STIMULUS, filtered thru ORGANISM (eg individual differences, culture, social relationships) leading to a RESPONSE
300
Define refutational preemption. And what theory uses this concept?
Refutation preemption means that a persuader provides material to be used against future threats. INNOCULATION theory.
300
According to the Sabido method, what are the 3 types of characters needed in order for a show to produce prosocial change?
What is a negative character, a positive character, and a transitional character?
400
Fill in the blanks: First order agenda setting tells us what to _______, while second order agenda setting tells us what to ______.
What is "think about" (first order) and "think" (second order)? Can I help clear up the confusion from yesterday? .... Topics, vs assigning attributes to those topics.
400
Which of the following is NOT a way that we peripherally process messages? 1: authority; 2: social proof; 3: beneficially 4: liking; 5: scarcity 6: contrast 7: reciprocation; 8: consistency; 9: peripherally
What are both 3 and 9.
400
What is the difference between an SOR model and an SR model?
SOR: stimulus>>organism>>response SR: stimulus>> response Organism is just a fancy word for all the things that might help determine how we interpret stimulus (messages from media) eg individual difference, cultural differences, education level, and on and on.
400
What theory covers how people operate in a group?
What is groupthink. Let's talk about what groupthink means to you for a minute.
400
According to social cognitive theory, what 4 stages does someone go through in order to model behavior?
What are **attention (on the stimuli), **retention (storing the info in your memory), **motor reproduction (memory of the info can be turned into action) and **motivation (being reinforced to do the behavior.
500
First order agenda setting transfers _____ salience on to people/viewers/etc. Second order agenda setting transfers ______ salience on to people/viewers/etc.
What is 1: Object salience 2: Attribute salience
500
What 2 factors determine whether you process a message centrally or peripherally?
What is 1: motivation and 2: ability.
500
Which of the follow is NOT a key idea of SCT? 1:Identifying with a character who is punished for a behavior will increase the viewer's disinhibition about that behavior. 2:People can develop expectations for how to behave in certain situations before they ever encounter those situations. 3:If you strongly identify with a character, learning their behavior is more likely to occur (identification). 4:An effect of media will only take hold if you believe that you can actually do the behavior (self efficacy).
What is 1.
500
What is NOT a symptom of groupthink? 1. the illusion of invulnerability 2. belief in the inherent morality of the group 3. outgroup stereotypes - ppl who disagree with us from the outside are enemies, inept, incapable. 4. Collective rationalization 5. Self-censorship 6. Illusion of unanimity 7. Self appointed mind guard 8. Pressure on dissenters
What is NONE of the above. These are all symptoms of groupthink.
500
Approx 75% of news stories that come across an editors desk are not published. Editors must decide on which stories to focus (make salient) and how to present (frame) those stories. This means that media serve as ___________.
What is gatekeepers?
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