In an advertising agency, this department conducts market research.
What is account planning?
100
This is the phony grassroots public affairs campaigns engineered by PR firms.
What is astroturf lobbying?
100
This kind of law protects the work of authors and producers from unauthorized use.
What is copyright?
100
Wikileaks is famous for publishing this type of information?
What are government documents.
200
He is credited with increasing television program length.
Who is Sylvester "Pat" Weaver?
200
In an advertising firm, this department writes and designs the ads.
What is creative development?
200
This is a PR message used to gain support for a special issue or cause.
What is propaganda?
200
Parody versions of songs, such as “Pretty Woman” by 2 Live Crew, are legal because of this exception.
What is fair use?
200
This is the process of attempting to influence the voting of lawmakers to support a client’s or an organization’s best interests.
What is lobbying?
300
This famous news anchor is perhaps best known for telling the nation President Kennedy had been shot.
Who is Walter Cronkite?
300
These are small-group interviews about a product or issue.
What are focus groups?
300
These PR messages resemble television news stories.
What are video news releases?
300
Private individuals must prove falsehood, damages, and negligence to win this kind of case.
What is libel?
300
This is a sort of blueprint or roughly drawn comic-strip version of a potential ad.
What is storyboard?
400
TBS is among the television properties he owns.
Who is Ted Turner.
400
In advertising, this term is used to describe audience characteristics, including age, gender, occupation, race, education, and income.
What are demographics?
400
This is a broadcast-style press release for a nonprofit organization
What is public service announcement?
400
Prosecutors can legally accuse defendants of crimes in court because of this exception.
What is absolute privilege?
400
This broadcast industry term refers to the process whereby new programs are specifically produced for sale in syndication markets rather than for network television.
What is first-run syndication?
500
This is the corporate owner of ABC and other television properties.
What is Disney?
500
In advertising, this term describes attitudes, beliefs, interests, and motivators.
What is Psychographics?
500
This public relations standard is written in the style of a news story.
What is a press release?
500
The Pentagon Papers case involved this legal concern.
What is censorship.
500
This film was the first successful talking motion picture