A word or group of words that a business uses to distinguish its products from competitors'
What is Brand name
100
Shaftesbury is celebrating this millstone in 2018
What is 50th aniversary
100
These are the basic human needs such as air, water, food, sleep, and shelter.
What is Physiological needs
100
The process of collecting information and using it to make good(marketing/business) decisions
What is Market research
200
Unicorn Frappuccino
What is Starbucks
200
Often a short catchy phrase attached to a company name and logo
What is Slogan
200
Mr P's favourite genre of music
What is Country
200
The first stage of the consumer's decision making process
What is Problem Recognition
200
this type of advertising technique demonstrates features, benefits, test results, ingredients, etc.
What is Logical Appeal
300
Old Skool (Shoe)
What is Vans
300
Lasts longer than a fad and influences other areas
What is a Trend
300
How do you throw a space party?
What is You Planet
300
In the AIDA Concept the acronym stands for what four these four words
What is Attention or Attract, Interest, Desire, Action
300
This type of advertising technique manipulates desires, dreams, beliefs, fears, anxieties...
What is Emotional Appeal
400
Silverado
What is Chevy
400
A product that dominates a particular market, and there are usually few competitors.
What is a niche
400
What do you call a cow with no legs?
What is ground beef
400
Refers to the specific group of customers to which a company wants to target its products or services.
What is Target market
400
In our Market Research Data Collection Assignment this city had the smallest Population
What is Winkler
500
Thor
What is Marvel
500
The arts, artefacts, entertainments, fads, beliefs and values shared by large segments of society. It influences Style.
What is Popular Culture
500
Joaquin is visiting his family for Christmas in this country.
What is Ecuador
500
The study of the likes and dislikes of a target market. This study provides information about people's lifestyles and behaviours, including interests, attitudes, and values.
What is Psychographics
500
This type of logo represents a company's initials or combination of initials and numbers