Digital Basics
Search
Google Moments
Digital Offerings
Advance Audience
100
This service helps ensure a company's listings are up to date and accurate.
What is Listings Management (Reputation Management)
100
Search can be both an offensive and this kind of play.
What is defensive?
100
This type of moment includes "near me" searches.
What is I Want To Go?
100
This offering helps track and respond to negative online reviews that impact customer’s decisions, especially in competitive markets.
What is Reputation Management?
100
Display audience targeting offers numerous, granular options. Each of these options can also be layered with the other targeting types such as gender, household income and geography.
What is Behavioral and Demographic Targeting?
200
Facebook allows brands to share live moments with their followers.
What is Facebook live?
200
This is where more than half the searches take place.
What is on mobile?
200
This type of moment includes searches such as "What are healthy food alternatives"?
What is I Want To Know?
200
This offering helps brands monitor and respond to "follower" comments and questions
What is Social Media Management?
200
Target users who have recently searched for keywords and phrases relevant to your offerings. Serve unique creative to people who may not yet be aware of your brand or service and drive them to your site.
What is Search Retargeting?
300
This grouping of young people are an emerging segment with buying power that like using platforms such as Instagram and Snapchat.
What is Gen Z?
300
This stage is when consumers are researching.
What is interest stage?
300
This moment of intent includes searches such as "how to change the oil in my car".
What is I Want To Do?
300
Popular with Millennials and Gen Z, this form of advertising helps reach existing and new audiences by advertising on an image-rich platform socially.
What is Instagram Ads?
300
Raise awareness with your ads by reaching people who already have a strong interest in relevant topics.
What is Affinity Audiences?
400
An invisible perimeter defined for a geo location.
What is Geo-fence?
400
Method to optimize a website to receive organic/natural traffic.
What is SEO?
400
By making it easy for people to purchase from you, you are helping with this moment.
What is I Want To Buy?
400
Making sure your ads display in front of content that aligns with your brand values.
What is Brand Safety?
400
Select from these audiences to find customers who are researching products and actively considering a service like yours.
What is In-market Audiences?
500
Ads would follow the user once leaving a pixeled page.
What is Retargeting?
500
This form of marketing uses custom keyword creation.
What is SEM?
500
How much does it cost to fly to Paris?
What is I want to buy?
500
These offerings help build a strong virtual presence and are considered starter plans for businesses.
What is SMB Plans?
500
Target users viewing content that you define as being relevant to what you offer.
What is Keyword Contextual Targeting?
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