The Letters A/B
Terms that begin with C
Market Identification
Segmentation
Marketing Mix
100
A non-personal form of promotion delivered through media outlets that generally require the marketer pay for message placement
What is Advertisement
100
Organizational document that includes guidelines for how business is conducted by members of the organization.
What is Code of Ethics
100
Use of a single marketing plan to reach all customers.
What is Mass Marketing
100
Identifying groups of people or organizations with certain shared needs and characteristics within the broad market
What is Marketing Segmentation
100
Most important element of the marketing mix Includes the way the product is designed and classified, positioned, branded, and packaged
What is Product
200
A component of the internal influences on consumer buying behavior that represents what a person feels or believes and which may be reflected in how a person acts (e.g., what they buy).
What is Attitude
200
Products viewed as add-ons to a main product which are designed to enhance the main product by making it easier to use, improving overall styling or extend functionality
What is Complementary Products
200
The stages that a product goes through during its life.
What is Produce Life Cycle
200
Based on where consumers are located or climate
What is Geographic
200
This consist of the following forces: Competitive, Economic, Social, Regulatory, and Technological
What is Environmental Forces
300
What is a description given to customers who frequently and enthusiastically purchase a particular brand and are less likely to be enticed to switch to other brands compared to non-loyal customers
Brand Loyalty
300
A process for setting the initial price for a product that bases price largely competitor pricing and includes such methods as Below Competition Pricing, Above Competition Pricing and Parity Pricing.
What is Competitive Pricing
300
The process of developing, promoting, and distributing products, or goods and services, to satisfy customers’ needs and wants
What is Marketing
300
based on statistical characteristics, such as: Gender: male, female Age: children, teenagers, young adult, middle age, senior, elderly Ethnicity: American, African, Indian, European, Asian, etc. Education: 8th grade or less, high school, some college, college degree Occupation: white collar, blue collar, service worker, farm worker Income: low, middle, high Life stage: single, married, with children, without children, older
What is Demographic
300
Amount charged for the good or service, including deals, discounts, terms, warranties, etc. Affected by market demand, cost of production and distribution, competition, and corporate objectives
What is Price
400
Involves marketing decisions that have the objective of establishing an identity for a product using brand names, symbols and other distinctive measures with the goal of distinguishing the product from those offered by competitors
What is Branding
400
General term referring to types of decisions facing consumers when they make purchases which include: Minor New Purchases, Minor Re-Purchases, Major New Purchases and Major Re-Purchase.
What is Consumer Purchase Decisions
400
Breaking customers down into smaller groups by identifying them by shared needs and characteristics.
What is Marketing Segmentaion
400
Segmentation based on purchase behavior User Status Include nonuser, ex-user, potential user, first-time user, regular/loyal user Brand loyal users require the least amount of advertising Usage Rates Volume segmentation measures consumers’ usage and categorizes them as light, medium, or heavy users Purchase Occasion Regular occasion Special occasion
What is Behavioristic
400
Includes direct and indirect distribution Path product takes to reach consumer Method of distribution must be consistent with brand’s image\ The places where people can buy a product are the channels of distribution.
What is Place
500
A forecasting tool used by marketers that considers product price, fixed cost and variable costs in order to determine the minimum sales volume required before a company realizes a profit.
What is Break Even Analysis
500
The activities and organizations that assist a marketer in moving products (goods or services) from the hands of the marketing company to the hands of the final customer.
What is Channel of distribution
500
the idea that an organization needs to satisfy its customers while also trying to reach its organization’s goals
What is The Marketing Concept
500
Segmentation based on values, attitudes, personality, and lifestyle
What is Psychographic
500
Product, price, and place must be determined before planning marketing communications Includes all marketing-related communications between a seller and a buyer
What is Promotion
M
e
n
u