Promotional Mix
Other Media
Awards
Incentives
Random
100
Any paid, non-personal form of communication by an identified sponsor.
What is Advertising
100
Any written form of communication used to inform, persuade, or remind consumers about products or services offered.
What is Print Media
100
Awarded by the Academy of Motion Picture Arts and SCiences.
What are Oscars
100
Low cost items given away with the sponsor's product as part of the products package, or mailed to the consumers.
What is premiums
100
Advertisements received through email
What is email advertising
200
Activities or communications that encourage consumers to purchase products.
What are Sales Promotions
200
The most common and the most cost effective type of print media
What are newspapers
200
The National Academy of Recording Arts and Sciences awards these
What are Grammys
200
These offer reductions in price and can be found in advertisements.
What is coupon
200
Everyday items with a company name written on them
What is Specialty Media
300
Face to face personalized communication between a seller and a buyer.
What is Personal Selling
300
Likely to be used by advertisers to segment the market based on demographic and behavioral segmentation.
What are magazines
300
Awarded for television shows
What are Emmys
300
Prizes awarded based on contestant skill and ability
What is contest
300
Advertisements that interrupt internet surfing
What are popups
400
Activities used used by a business or organization to gain and maintain a positive relationship between themselves and a buyer.
What are Public or community relations
400
Mail sent directly to customers
What is direct mail
400
Awarded to theater professionals for outstanding achievement
What are Tonys
400
Prizes awarded by chance or luck
What is sweepstakes
400
Used to generate awareness, interest, and increase sales.
What are incentives
500
The financing of a sports or entertainment entity
What is Sponsorship
500
Includes any outdoor signs and billboards, also provides 24 hour advertising
What is outdoor advertising
500
Awarded by ESPN for excellence in sports
What are Espys
500
Discounts offered by a manufacturer if the consumer purchases a certain product during a certain time period.
What is Rebate
500
Selecting someone from a crowd to enter the field or stage
What is Sampling
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