Marketing foundations
Marketing functions
Marketing functions continued
100
Understanding basics that affect business decison making.
What is business management and entrepreneurship skills?
100
Decidiing how to get goods into customer hands: moving them; storing them; track systems. example: A company that sells pools focuses on transporting their goods to the customer.
What is distribution?
100
All forms of communication to persuade or inform customers about the company and products- Advertising- Public relations- Publicity. examples: Televison and radio commercials
What is promotion?
200
understanding concepts, strategies and systems need to interact effectively with other people.
What is communication and interpersonal skills?
200
Getting ther money to start and run your business- loans- sell shares- customer payment options: Credit- checks- cash. examples: The sale of a stock by a company to institutional investors like investment banks.
What is financing?
200
Providing customers with the products they want- Retail selling to customers- Business to business- Planned personal communication.
What is selling?
300
understanding basic principles and concepts.
What is economics?
300
Making good decisions based on good info. Info about consumers, trends and competitors- Gather store and analyze info in market research.
What is marketing info management?
400
Concepts and strategies needed for career developing and growth.
What is professional development?
400
Deciding how much to charge in order to make a profit. Consider- your costs, what your customers are willing to pay and competition.
What is pricing?
500
Obtaining developing maintaining and improving products to meet market opportunities. Market research tells you what customers want and need.
What is product/service managemet?
M
e
n
u