Mobile
Social
Banner/Sponsorships
LIFT
Miscellaneous
100
The number one way people search the internet for information.
What is mobile search?
100
The strategy of creating a database on Facebook in order to establish a channel for regular communication with this group.
What is fan acquistion?
100
An ad that takes over the entire page utilizing all available ad spaces on that page.
What is a Roadblock?
100
A video advertising program through LIFT that is not You Tube and offers tighter targeting parameters.
What is the video network?
100
The person who schedules ads in CyberInk.
Who is Steve Anthony?
200
40% of shoppers use while shopping.
What is a smartphone app?
200
The second most visited website in the world (behind Google) in unique visitors
What is Facebook
200
The standard form of measurement for a digital display ad.
What is a Pixel?
200
How the LIFT program determines cost of a You Tube campaign?
What is pay per click?
200
1997
What is the year CyberInk was founded?
300
Has a 15 to 20% higher open rate than standard, mobile text/display ads.
What is mobile video?
300
A Roadblock, 100,000 impressions, Jewel Box, Facebook ads and 30 inches of ROP.
What is our Platinum Social Media package?
300
A method of scheduling an online ad by a percentage of available impressions.
What is share of voice?
300
Targeting that seeks out an online user by buying intentions, travel intentions and home remodeling intentions.
What is behavioral targeting?
300
The ad serving system used by GoErie.com
What is OAS?
400
300 x 50
What is the size of the ad space on GoErie.com's mobile site.
400
Love a good party? Like us to win one.
What is the theme of our first Fan Acquisition campaign?
400
Utilizing the flashbox on GoErie.com to advertise and event or special announcement.
What is the event marketing sponsorship?
400
The type of targeting through the LIFT program that serves ads to on sites relating to certain Topics such as Real Estate, Healthcare, Remodeling or Sports.
What is category targeting?
400
The Real Estate platform used by GoErie.com.
What is Zillow?
500
Not creating a mobile site for an advertiser as a click through from their mobile ad.
What is the number one mistake made in regards to mobile advertising?
500
150,000 impressions, Jewel Box, Facebook ads and an online post it note.
What is the Gold social media package offered by GoErie.com?
500
The most read blog on GoErie.com that is currently not sponsored.
What is the Varsity Blog?
500
The process of targeting ads to online users who have previously visited a particular website.
What is retargeting?
500
A local, Erie website that boasts 16% ad revenue share in their DMA and ranks them in the top 5% of all media websites in revenue share?
What is GoErie.com
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