The New Typography
The Modern Movement in America
The International Typographic Style
The New York School
Corporate Identity and Visual Systems
100
He used letterpress typography as concrete visual form as well as communication. He produced one-of-a-kind compositions called "druskels."
Who is Hendrik Werkman?
100
He was one of the first American graphic designers to incorporate European modernist ideas into his work. He designed screenprinted posters for the Rural Electrification Administration using elemental signs like arrows placed strategically in the picture plane.
Who is Lester Beall?
100
Adrian Frutiger created this visually programmed family of twenty-one sans serif fonts.
What is Univers?
100
This designer brought sensibilities of The New York School to LA in 1950 to create unified graphic materials for films, including logos, theater posters, Advertisements, and animated film titles. In 1955 “The Man with the Golden Arm” was the first comprehensive design program unifying all graphic materials for the film.
Who is Saul Bass?
100
This designer created the Unigrid System, developed in 1977 for the United States National Park Service to unify hundreds of informational folders used at about 350 national park locations.
Who is Massimo Vignelli?
200
This electrical draftsman applied his knowledge of a circuit diagram to produce a simplified, easy-to-follow, diagrammatic map of the London Underground.
Who is Henry Beck?
200
He was the art director of Harper's Bazaar from 1934 until 1958. He had a passion for white space and a love of razor sharp type on clear, open pages.
Who is Alexey Brodovitch?
200
Co-founder of a design school in Ulm, Germany, he believed it was possible to develop an art largely on the basis of mathematical thinking.
Who is Max Bill?
200
His logotype for Avant Garde magazine, composed of tightly integrated capital ligatures, was developed into a family of typefaces with the same name.
Who is Herb Lubalin?
200
He designed on-air visuals for CBS’s new television division and defined the early development of television broadcast graphics. He designed from the center out, using simple symbolic imagery with strong silhouettes and linear properties.
Who is Georg Olden?
300
This typographer explained new typographical design to a wide audience of printers, typesetters, and designers in his book Die Neue Typographie.
Who is Jan Tschichold?
300
His World Geographic Atlas was an important milestone in the visual presentation of data.
Who is Herbert Bayer?
300
Taught graphic design at Basel from 1947 until 1987, and evolved a design philosophy based on the elemental graphic form language of point, line, and plane, replacing traditional pictorial ideas with a modernist aesthetic.
Who is Armin Hofmann?
300
She was the first woman admitted into the New York Art Director’s Hall of Fame.
Who is Cipe Pineles?
300
Designed the MTV logo that anticipated the kinetic world of motion graphics soon to explode as cable television, video games, and computer graphics expanded the variety and range of kinetic graphic messages.
What is Manhattan Design?
400
Otto Neurath, a Vienna sociologist believed that the ordinary citizen should get information freely about all subjects. He conceived of this system of elementary pictographs to communicate complex statistical data.
What are Isotypes?
400
He was a prominent designer working in the art deco style. From 1924 until 1937, he had an exclusive contract to design covers and fashion illustrations for Harper's Bazaar.
Who is Erté?
400
He was a Zurich designer who emerged as a leading theoretician and practitioner of the movement. He sought an absolute and universal graphic expression through an objective and impersonal presentation, communicating to the audience without the interference of the designer’s subjective feelings or propagandistic techniques of persuasion.
Who is Josef Muller-Brockmann?
400
Originating in the late 30s but popularized by Herb Lubalin in the 60s, this typographic medium set type by exposing negatives of alphabetic characters to photographic paper.
What is phototypography?
400
This designer was the director of graphic design for the 1968 Mexico City Olympics; he used repeated multiple lines to form patterns inspired by his research of Mexican cultural heritage.
Who is Lance Wyman?
500
Piet Zwart called himself a term that expresses the designer's role as a technician in a machine-oriented industry.
What is a Typotekt?
500
This emigré revitalized publications for Conde Nast by using full bleed photography, changing the Masthead to fit the content, and introducing sans-serif typography to editorial design.
Who is Dr. Mehemed Fehmy Agha?
500
The director of the Design Services Office at the Massachusetts Institute of Technology, applied the International Typographic Style to American graphic designs in publications and posters for the university.
Who is Jacqueline S. Casey?
500
This company developed fonts with large x-heights and short ascenders and descenders, which became the style in the 1970s and 1980s.
What is The International Typeface Corporation (ITC)?
500
This designer created a “parts kit” to provide a uniform idiom for hundreds of designers to create components and environments for the 1984 Los Angeles Olympics.
Who is Deborah Sussman?
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