Strategies
What are the two main areas of product?
Packaging and branding
What is the acronym for Marketing Processes?
SMEIDI
What are the 3 types of Pricing method?
Competition-based
Cost-based
Market-based
Why is market research important?
It helps business understand their customers better.
What are the 4 pricing strategies.
1. Price Skimming
2. Price Penetration
3. Loss Leader
4. Price Points
What is an example of one marketing objective?
Increased market share.
Increased sales.
What is the main idea of using implementation, monitoring and control?
To work out whether marketing processes have been effective.