Understanding the Healthcare Customer
Customer Meetings & Methodology
Marketing Collateral
Tools & Process
Regulatory & Service Lines
100

Director of Procurement, Infection control, EVS, Safety, Nursing  

Who are Key Stakeholders

100

Problem recognition, evaluation of alternatives, purchase decision 

What is the Buying Process?

100

Understanding sharps injury prevention, "Know before you throw", "Red, Yellow, Black Blue Which Container should you use"

What are Customer Facing Webinars?

100

Creating event, tracking customer face to face collaborations and interactions 

What is Logging Meetings in SFDC?

100

The act or process of making or enacting laws 

What is Legislation? 

200

Drive the face of the business and brand to the community 

Who is Marketing Key Stakeholder

200

customer websites, networking events, trade organizations, professional networking sites, definitive 

What is Learning about Prospects and Customers?

200

medical waste, sharps management, pharmaceutical waste resources, controlled substance waste 

What are Topics/Service line collateral?

200

Relationship map for assessing account priorities and risks, understanding white space opportunities and implementing strategy

What is Account360?

200

Effects to only those who deal directly with an enforcing agency 

What are Regulations?

300

Understanding the vision mission value, achievements, brand, reputation 

What is Healthcare Customers Objectives or Goals

300

Roundings/Evaluations, Business Reviews, Presenting New Service Lines/Presenting Stericycle 

What are Customer Meeting Types?

300

A guide informing prospects/customers about about complex issues and solutions

What are Whitepapers? 

300

Used to show ROI, provide data to track service use and potential efficiencies as well as expanding relationships and positioning Stericycle's value 

What is a Business Review?

300

A standard that states what employers must do to protect workers who are occupationally exposed to blood or OPIM

What is OSHA's Bloodborne Pathogen Standard?

400

good environmental partner, community partner, values and organizational policies of primary concern

What is ESG (environmental social governance) And sustainability?

400

Support teams, Operations, Marketing, Billing

Who is your Hive?

400

Maintain, attack, defend, explore

What is the Competitive Differentiator Analysis? 

400

Understanding gross margins for new business or renewals to generate proposals 

What is Obtaining Pricing and Approvals?

400

This Agency primarily regulates medical waste

Who are State and Local Federal Agencies ?

500

Payment Modals, Patient care, Creating staff Workflow Efficiencies 

What are Reimbursement Impacts 

500

The industry expert providing solutions and compliance guidance 

What is a Trusted Advisor?

500

Positioning/Introducing Stericycle, value and differentiators by service line, sustainability and ESG 

What is the First Strike Deck?

500

Contracts awarded through legally sound and aligned with Stericycle's policies to deliver good business in consistent and compliant matter

What is a RFP or RFP Process?

500
This agency recommends levels of disinfection for critical and non critical care items

Who is the FDA?

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