Fighting the Klingons
Using the Force
Beam me up
Phasers on Stun
Federation Awesomeness
100
This company is a display DSP but is aggressively trying to extend their business into video
What is Turn?
100
These principles are critical to selling TubeMogul's vision
What are simple, accountable and effective?
100
This is the single most valuable selling tool in our arsenal
What is the platform demo?
100
Taking friction out of the buying process drives this for a client
What are operational cost savings?
100
This leader is focused on ensuring delivery and driving margin
Who is Brett Arias?
200
This potential competitor just lost an amazing sales leader to Tubemogul?
What is Google/Invite?
200
Focusing on performance and economic benefits are examples of this step?
What is Establishing Client Value?
200
The site tool is critical to demonstrating this capability
What is being able to see the price of the same inventory across different exchanges?
200
These three features ensure brand safety
What are site safe, page safe and play safe?
200
This department manages media campaigns and managed platform campaigns
What is Media Trading?
300
These competitors lean on audience buying and down play the value of context
What are display dsp's?
300
Getting the client directly involved in using the platform is key to this step
What is Establishing the Benefits of Client Control?
300
These metrics are only viewable to a platform user buying their own media.
What are economics?
300
These two exchanges provide access to moble inventory
What are nexage, mopub, admeld and/or mobclix
300
Increasing platform spend over time is important to this group achieving their goals
What is Platform Strategy?
400
This ad network has worked to establish themselves - somewhat falsely - as a leader in connected TV
Who is Yume?
400
This is critical to being successful in establishing client commitment
What is determining the true decision maker?
400
Clicking here on a brandsights placement reveals the histogram of results
What is clicking on the placement name itself
400
This Nielsen product is key to aligning digital and TV audience metrics - can't use an acronym
What are online campaign ratings (OCR)?
400
This person was most recently named co-head of Media Strategy
Who is Chris Hemick?
500
This video ad-type is often used by competitors to drive down price?
What is fake pre-roll?
500
Leveraging subject matter experts is key to this step?
What is Establishing Expertise?
500
Clicking this button clutters up the demo account
What is the Save button?
500
These are any two of the key steps in handling objections
What is Listen, Question, Think, Respond, Check?
500
When a campaign is about to get started, Account Management will say this is critical to it's success
What is a kick off call?
M
e
n
u