Brainstorming
This rule ensures that participants feel free to share ideas without fear of judgment during a brainstorming session.
What is "No criticism allowed?"
Storyboarding originated in this industry, where it was used to plan scenes visually before production.
What is "Film and television"?
This type of prototype focuses on testing key features with minimal resources to gather feedback quickly.
What is "A Minimum Viable Prototype (MVP)"?
This was the original name used during the early development of Netflix, before its official launch.
What is "Kibble?"
This product revolutionized cleaning by incorporating disposable pads, simplifying household chores.
What is "Swiffer"?
Encouraging wild and unconventional ideas during brainstorming is known by this term.
What is "Freewheeling"?
Storyboarding is especially useful in this phase of design thinking, where creative ideas are explored and refined.
What is "The ideation phase"?
This phrase encourages teams to embrace experimentation by quickly creating and testing prototypes to learn from mistakes.
What is "Fail quickly and fail cheaply"?
This airline famously used a simple sketch as its initial prototype to map out its innovative business model.
What is "Southwest Airlines"?
This healthcare organization used a "journey home board" as a service prottype to improve communication and reduce nurse inquiries post-delivery.
What is "Kaiser Permanente"?
This principle prioritizes generating a large number of ideas over focusing on their quality during a brainstorming session.
What is "Quantity over quality"?
By visually representing a user's journey, storyboarding helps teams achieve this key design objective.
What is "Empathy with users"?
These two primary risks can be addressed through prototyping: one focuses on product functionality, and the other on user acceptance.
What are "Technical risks and market risks"?
The principle of rapid experimentation and customer feedback, popularized by Eric Ries, is central to this methodology.
What is "Lean Startup"?
This file-sharing service demonstrated its concept with an explainer video before building a fully functional prototype.
What is "Dropbox"?
This term describes the limitation in brainstorming where only one person speaks the entire time, reducing the overall flow of ideas from others.
What is "Lumpy participation"?
This term describes the 4-6 pivotal points in a user's journey to guide the creation of a storyboard.
What are key moments?
Prototypes can help achieve innovation success by answering these three questions:
What is "What is the market for your product? Does your product work? What are the technical and/or market barriers to success?"
This iconic toy was invented by a NASA engineer who used pressurized water for propulsion.
What is "The Super Soaker"?
This energy bar, developed for athletes, was initially prototyped with basic recipe testing on friends and family.
What is a "Clif Bar"?
Social loafing, evaluation apprehension, and conformity are examples of these obstacles to effective brainstorming.
What are "Barriers to brainstorming"?
A well-crafted storyboard can help organizations achieve this benefit by avoiding early investment in rapid prototypes.
What is "Cost reduction"?
Prototypes can vary in this way, from simple sketches and models to detailed, highly realistic representations of a final product.
What is "Low fidelity versus high fidelity"?
This co-founder of Netflix helped brainstorm its name by involving employees in group idea generation sessions.
Who is "Marc Randolph"?
This brainstorming pioneer introduced rules like "no criticism" and "freewheeling" to improve group creativity.
Who is Alex Osborn?