What do the letters S, W, O, and T stand for in a SWOT analysis?
Strengths, Weaknesses, Opportunities, and Threats.
What is an entrepreneur?
A person who spots an opportunity, takes a risk, and sets up a new business or project.
What is the main goal of market research for an entrepreneur?
To understand real customer needs and identify market opportunities.
What do the "3Ps" stand for in sustainable business?
People, Planet, and Profit.
What is "Greenwashing"?
Making false or exaggerated claims about how environmentally friendly a company or product is.
In SWOT analysis, are Strengths and Weaknesses internal or external factors?
Internal factors (they depend on the team or company itself).
What personal skill allows an entrepreneur to keep trying even after making mistakes or failing?
Resilience
What is the difference between a basic need and a want?
A need is something essential for survival
What does the acronym SDG stand for?
Sustainable Development Goals.
What is one warning sign that a company might be greenwashing?
Using vague terms like "eco-friendly" or "100% natural" without providing any proof or certification.
Why is active listening important for good teamwork?
It helps understand different ideas, avoids misunderstandings, and respects all team members.
What is the difference between creativity and innovation in business?
Creativity is coming up with new ideas; innovation is putting those ideas into practice to create real value.
Why is it better to focus on solving a specific problem rather than just selling a trendy product?
Because solving a real problem creates long-term value and builds customer loyalty
Which of the 3Ps ensures that a company pays fair wages and provides good working conditions?
People
What is the difference between an eco-label backed by official certification and a self-made eco-logo?
Official certifications are verified by an independent third party; self-made logos are created by the company itself and may not mean anything.
Imagine a new coffee shop is opening next door to your bakery. In a SWOT analysis, is this a Weakness or a Threat?
It is a Threat because it is an external factor coming from the outside market
Name three essential personal skills every successful entrepreneur should have.
Critical thinking, leadership, communication, adaptability, or problem-solving
How can an entrepreneur validate if a business idea actually solves a real problem?
By interviewing potential customers, creating surveys, or testing a minimum viable product
How can a company balance Profit and Planet without giving up on making money?
By reducing waste, using renewable energy, or recycling materials, which can save costs while protecting the environment.
Give an example of how a clothing brand could commit greenwashing and how they could fix it with real evidence.
Greenwashing: Claiming a shirt is "green" while only 1% of it uses organic cotton.