Famous Failures
Logo Logic
Company Taglines
Brand Name Origins
Poor Movie Description
100

This author was rejected by 12 publishers before a small one took a chance on her magical boarding school series.

J.K. Rowling

100

This logo features a swoosh that symbolizes movement and speed.

Nike

100

“Just Do It.”

Nike

100

This search engine was originally called “BackRub” before becoming its more familiar name.

Google

100

Kid lives under stairs and learns magic tricks at boarding school.

Harry Potter

200

Before founding the world’s largest e-commerce company, this entrepreneur was told his idea was “not practical.”

Jeff Bezos

200

This fruit-shaped logo has a bite taken out of it, symbolizing knowledge and tech innovation.

Apple

200

“I’m Lovin’ It.”

McDonalds

200

This fast food chain was named after its founder, Colonel Harland Sanders.

KFC

200

Teen gets bit by a bug, becomes really good at parkour, and struggles with time management.

Spider Man

300

This company failed at launching a music player called the Zune, but later dominated gaming with their video game console.

Microsoft

300

This car company’s logo has a three-pointed star, representing land, sea, and air.

Mercedes-Benz

300

“Think Different.”

Apple

300

This Swedish company’s name is an acronym that includes the founder’s initials and his hometown.

IKEA

300

A fancy cruise gets a bad Yelp review.

Titanic

400

This video rental giant passed on the chance to buy Netflix in 2000.

Blockbuster

400

This logo shows a peacock with colorful feathers, representing the variety in programming.

NBC

400

“The Ultimate Driving Machine.”

BMW

400

This ride-sharing company took its name from a term meaning “to exceed” or “go beyond.”

Uber

400

Small man must destroy jewelry to save the world.

Lord of the Rings

500

This social media platform started as a dating site before pivoting to photo sharing.

Instagram

500

This e-commerce company’s logo has an arrow from A to Z, symbolizing a wide selection and a smile.

Amazon

500

“Don’t Be Evil.”

Google

500

This company’s name is a blend of the words “microcomputer” and “software.”

Microsoft

500

Guy makes a big boom and then spends 3 hours regretting everything in IMAX.

Oppenheimer

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