Leadership Strategies
Niche Strategies
Customer Strategies
Entrepreneurial Contingency
Firm Scope
100
The entrepreneur aims at complete leadership, taking the biggest risk
What is Fustest with the Mostest?
100
It aims at obtaining a practical monopoly in a small area.
What is the ecological niche strategy?
100
This strategy asks what is truly a service to the customer, helping them to serve their purpose.
What is "Creating customer utility"?
100
These processes take a particular effect as given and focus on selecting between means to create that effect.
What is "Causation"?
100
This is essentially the scope of the firm.
What is the niche width?
200
This strategy is imitation in its substance, improving the original.
What is creative imitation
200
This strategy builds around specialized knowledge of a market.
What is the specialty market strategy?
200
Charging what represents "value" to the customer, instead of what represents "cost" to the manufacturer.
What is "Pricing"?
200
These processes take a set of means as given on selecting between possible effects that can be created with that set of means.
What is "Effectuation"?
200
They have a tendency to expand since they are geared towards growth and a wider range of operation.
What are generalists?
300
This strategy is the least risky and most likely to succeed, counting on the bad habits of incumbents.
What is entrepreneurial judo?
300
This strategy works in a limited market with an essential product.
What is the "toll-gate" strategy?
300
This strategy requires the entrepreneur to accept that realities differ between consumer and producer.
What is "the customers reality"?
300
This american company, an icon of the 50s, serves as an example for effectuation.
What is U-Haul?
300
They introduce fewer new products and adapt new technologies at a slower rate.
What are specialists?
400
This fallacy aims at getting paid for past contributions, leading to loss of the market.
What is "Creaming"?
400
A large niche but still unique, requiring something genuine innovative.
What is the speciality skill niche?
400
Defining value for the customer is essential in this strategy.
What is "delivering value to the customer"?
400
While causation focuses on expected returns, effectuation focuses on this principle.
What is affordable loss?
400
This rate increases with niche width.
What is "survival rate"?
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