Wholesale/Retail
A market, located between Stockton and Sacramento, that sells products in bulk at low prices.
Galt Wholesale Market
The set dollar amount at which a company sells it products/services
Price
A business that is trying to do better than others in the selling of goods or services
Competitor
Dividing a market by customers’ personal statistics
Demographic segmentation
One of the items you need to open a bank account and is issued by the state you live in.
Drivers License/State ID
Selling price of one unit minus cost to buy one unit
Profit
This expense does NOT change based on how many units the business sells.
Fixed Expense
Unique characteristic that distinguishes your business from other businesses
Differentiator
Dividing a market by the relationships between customers and the good or service
Behavioral segmentation
You can use this access your checking account and it can also be used LIKE a credit card
Debit Card
Items not allowed to purchase for resale at the WSR event
Food and/or candy
This metric shows how much each sale contributes to profitability.
Contribution Margin
A business that sells similar products or services
Direct Competitor
Specific group of customers at which a company aims its goods and services
Target Market
The dollar amount the FDIC insures all depository accounts.
$250K
Bulk cost divided by number of items purchased
Cost per item
This metric shows the minimum number of units a business needs to sell to cover its fixed expenses
Break Even Units
A business that sells a different product or service, but still fills the same customer need or want
Indirect Competitor
Dividing a market by lifestyle choices
Psychographic segmentation
the amount of money we earn, MINUS TAXES, and other deductions.
Net Pay
Reason you believe a customer will buy a product
By reducing this expense, a business can keep their prices low.
Variable Expense
The percentage of a target market population that is buying a particular product or service from your business
Market Share
Born between 1996-2012
Generation Z
A numerical rating given to people based on their debt payment history.
Credit Score