Acquisition Cost
Cost incurred by a business
Sales Pitch
A persuasive speech prepared to entice a potential customer to purchase a service or good
Contract
An agreement between an employee and a company outlining obligations and terms of employment.
Employee
An individual hired by a company and compensated for their work
Customer
An individual or business that purchases good and services from a business
Angel Investor
An investor who provides funding to a business for a stake in the business for a stake in the business in return.
Marketing
A form of communication between business and customers which relays a message promoting services or goods.
Copyright
A form of protection individuals can implement to protect their intellectual property. Copyright is designated for print, music, film, and various other forms of creative licenses.
Partners
Two or more individuals that share a business's financial responsibility
Customer Acquisition Cost
The total cost of acquiring a new customer
bootstrapping
A business owner that uses their own money to fund their business
Marketing Plan
A written plan that outlines a company's marketing strategies
Confidentiality agreement
A signed agreement stating that an entity will not disclose information agreed upon by all parties in a arrangement.
Owner
The individuals that own the business
Customer Retention
Activities or strategies employed by a business to retain existing customers
Break-Even Point
The point where a business's revenue matches its expenses over a given period
Thinking about and planning for the future.
Trademark
A practice used to protect brand names, logos, and business names
Investor
A person or entity willing to provide monetary funds to a business with the hopes of earning a return on their money
Demographics
Statistical data that refers to particular groups within a population
Budget
The amount of money a business plans on spending during a given period
Product/Market fit
The stage where a business's sales are high and continue to grow because their product is something customers want and continue to purchase
Patent
A legal method used to protect an invention for a limited time
Stakeholder
An individual with an interest in a business
Critical Thinking
Using one's mind to solve a problem in the best way by considering various potential solutions to the problem.