Product/Pricing
Promotion
Place/Mktg Plan
Accounting
Cash/Funding
100
Which of the following includes the entire bundle of products and services that you offer? A. Total product B. Augmented product C. Hybrid product D. Core product
What is A. Total product
100
_____ is the process of dividing the market into smaller portions of people who have certain common characteristics. A. Value proposition B. Market penetration C. Segmentation D. CRM
What is C. Segmentation
100
Identify the term for any form that assists in getting your product to your end customer. A. Electronic malls B. Intermediaries C. Born internationals D. Traffic generators
What is B. Intermediaries
100
Accounting is important to a small business for all of these reasons EXCEPT A. banks, creditors, development agencies, and investors require it. B. it provides easy-to-understand plans for business operations. C. it makes it difficult for others to acquire your business. D. it proves what your business did financially.
What is C. it makes it difficult for others to acquire your business.
100
_____ must be paid in less than one year from the date of the financial statement on which it is reported. A. Commercial paper B. Receivables C. Marketable securities D. Short-term debt
What is D. Short-term debt
200
The group of people on which a marketer focuses promotion and sales efforts is called a A. me-too group. B. target market. C. maturity group. D. breakeven market.
What is B. target market.
200
How much of each message conveyance you will use to sell your product as well as your objective in using each one is known as the A. promotional mix. B. marketing mix. C. AIDA. D. CRM.
What is A. promotional mix.
200
Restaurants and barbershops are examples of which of the following locations for services? A. Client's location B. Mutually accessible location C. Your firm's location D. Competitor's location
What is B. Mutually accessible location
200
_____ is a formal, rule-based set of accounting principles and procedures intended for use by outside owners, investors, banks, and regulators. A. Managerial accounting B. Tax accounting C. Financial accounting D. Market accounting
What is C. Financial accounting
200
Which of these is NOT a technique to increase cash inflows? A. Taking deposits and progress payments. B. Foregoing receivables. C. Asking for your money. D. Taking on noncore paying projects.
What is B. Foregoing receivables.
300
Standard product life cycle has four stages: A. introduction, growth, maturity, and decline. B. core, growth, total, and decline. C. introduction, core, merge, and decline. D. introduction, growth, merge, and decline
What is A. introduction, growth, maturity, and decline.
300
Name the electronic equivalent of word-of-mouth advertising, in which the advertiser's message spreads quickly and widely via e-mail, Web site, blogs, and other online tools. A. Referral marketing B. Telephone marketing C. Mobile marketing D. Viral marketing
What is D. Viral marketing
300
_____ research is research gathered to answer a specific marketing question. A. Primary B. Post secondary C. Secondary D. Consumer
What is A. Primary
300
Which of these represent the accounting equation? A. Liabilities = Assets + Owners' Equity B. Assets = Liabilities + Owners' Equity C. Assets = Liabilities - Owners' Equity D. Owners' Equity = Assets + Liabilities
What is B. Assets = Liabilities + Owners' Equity
300
_____ is money from selling part of your business to people who are not and will not be involved in the management of the business. A. Debt B. Outside equity C. Gift D. Tax abatement
What is B. Outside equity
400
_____ products have lots of substitutes or are not necessities. A. Elastic B. Hybrid C. Inelastic D. Augmented
What is A. Elastic
400
What is the key to CRM? A. Tracking sales by purchase basis B. Follow-through and follow-up C. The data on current or prospective customers D. Press release and press kit
What is C. The data on current or prospective customers
400
Which of these represent the first step of a marketing plan? A. Examining the current situation B. Discussing the target market C. Creating a detailed marketing strategy and objectives D. Addressing the 4 P's
What is B. Discussing the target market
400
"_____" means that the value of the item can be realized, or must be paid as cash within one year, while "_____" means that the asset will still be valuable more than one year in the future, or that the business may take longer than one year to pay the amount owed. A. Dated, current B. Current, long-term C. Current, dated D. Long-term, current
What is B. Current, long-term
400
_____ refers to the percentage cost of obtaining future funds. A. Risk B. Cost of capital C. Financial leverage D. Optimum capital structure
What is B. Cost of capital
500
_____ prices may come from looking at the competitive ads, researching the Internet, visiting several stores, or asking friends. A. Breakeven B. Internal reference C. Fixed cost D. External reference
What is D. External reference
500
What is the term for the activities used to establish and promote a favorable opinion by the media? A. Press relations B. Cognitive dissonance C. Press release D. Public recognition
What is A. Press relations
500
A _____ is the population segment or segments that are likely to buy your product or service. A. trade area B. target market C. test market D. national market
What is B. target market
500
_____ is an indicator of the business's ability to manage cash flows so that the company has the financial ability to respond appropriately if an unexpected opportunity or problem arises. A. Liquidity B. Financial flexibility C. Financial strength D. Profitability
What is B. Financial flexibility
500
Which of these provide debt financing during the start-up phase of business? A. Angel investors B. Factor receivables C. Public stock offerings D. Incubators
What is D. Incubators
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