1
which statement is true about business start-up requirements?
A. equipment is the least expensive
B. he financial needs to start a new business depend on the nature of the venture
the financial needs to start a new business depend on the nature of the venture
when generating new ideas for a business, entrepreneurs often look for ways to preform which action?
B. increase liability
c. solve problems
solve problems
which statement is true regarding the use of group creative-thinking techniques to facilitate the idea-generation process?
c. group members most often generate new ideas by altering or building upon another idea.
d. the six thinking hats techniques is generally the most effective idea-generation technique
group members most often generate new ideas by altering or building upon idea.
which is an important benefit of a marketing plan?
C. they help recruit quality employees
D. they can help obtain funding
they can help obtain funding
what is a potential threat a manager might identify in a SWOT analysis?
A. growing government regulation
B. economy rebounding
growing government regulatio
the costs of operating a business are often called which expenses?
A. fixed
B. overhead
overhead
for a prospective entrepreneur, what is necessary to determine the existence of goods and services?
b. product standards
c. entrepreneurial discovery
entrepreneurial discovery
after porter realized that he processed an order incorrectly, he waited too long to correct the problem. as a result, an incorrect item was shipped to the customer. now, the customer will need to ship the item back to the warehouse, and porter company will need to pay extra charges to have the product returned. what does this situation illustrate?
the decisions and actions of an employee can negatively impact other
where in a marketing plan would a business owner place the plans to communicate with its customers?
B. marketing strategies and programs
C. situation analysis
marketing strategies and programs
which is a consideration in the place element of marketing?
A. offering warranties
B. choosing distribution
choosing distribution channels
in order for a business to generate a profit, its operating costs must be identified as which status to the gross margin?
B. Greater than
C. less than
less than
variable expenses increase in direct proportion to the rate of which factor?
A. competition
B. production
production
regan is deciding if she is willling to give up a secure position with a well known company so she can start a home based business. which risk is regan assessing?
A. career
B. social
career
when sellers offer one-size-fits-all products that will appeal to most buyers, they are using strategy?
A. market segmentation
B. mass marketing
mass marketing
when a business selects a target market, the most useful or desirable market segments to the business are those that are measurable and identified as which characteristic?
A. accessible
B. undifferentiated
accessible
when conducting an environmental scan, which is an economic factor that a business should consider?
A. consumer spending habits
b. global trade regulations
consumer spending habits
one factor that an entrepreneur should consider while assessing a venture opportunity is whether it will encounter which situation?
A. lead to more opportunities
b. require employee loyalty
lead to more opportunities
many entrepreneurs encounter which situations of emotional risks?
A. marital tensions and family problems
B. unemployment and uncertain income
marital tensions and family problems
what section of the marketing plan includes information about expected result?
B. performance and implementation
C. situation analysis
performance and implementation
which is an activity that a business preforms when conducting a competitive analysis?
B. monitors marketing strategies of a rivalry
C. calculates income
monitors marketing strategies of a rivalry
identifying new product opportunities usually requires a person to posses which characteristic?
C. awareness
D. indifference
awareness
which process helps aspiring entrepreneurs generate venture ideas?
c. goal settings
D. creative thinking
creative thinking
an entrepreneur considers the location and financial needs of a business venture during which process?
c. implementation
d. planning
planning
companies have been forced to pay more attention to the specific needs of consumers because of which factor?
C. automation
D. competition
competition