Borrower Beware
The minimum skin-in-the-game percentage you should expect to put down out of pocket on a commercial bank loan.
20%
The ownership stake in your company that angels and VCs will always demand in exchange for their checks.
Equity
The soft, chewable ice from this drive-in has people driving out of their way to buy it by the cup.
Sonic
Apple challenged IBM and the corporate computer establishment with this iconic, grammatically controversial 1997 tagline.
Think Different
Employees at a Georgia based beloved chicken chain are famously trained to never say "you're welcome," responding exclusively with this polite phrase.
My pleasure
The sweet spot of talent, skills, or network where the work feels effortless you, but feels like a painful grind to everyone else.
Unfair Edge
Financing options like credit cards and lines of credit belong in this category, which you should never use to fund a 10-year mortgage.
Short-term financing
Unlike VC firms managing pooled funds, angel investors typically invest their capital this way.
Individually
Beaver Nuggets are brown-sugar-and-caramel puffed corn snacks bought by the truckload at this buck-toothed beaver empire.
Buc-ee's
Jeff Bezos originally incorporated Amazon under this magical name until a lawyer thought he said "cadaver".
Cadabra
Famous for fresh beef and square patties that "don't cut corners," this chain made social media history by relentlessly roasting people on Twitter.
Wendy's
Taking a messy, customized freelance gig and selling it with fixed pricing and clear deliverables like an off-the-shelf software package.
Productized Service
Entrepreneurs should build a relationship with this financial pro long before you ever walk in to ask for a loan.
Banker
This type of investor usually demands significantly hands-on involvement in your day-to-day operations.
Venture Capitalists
The holy grail of 2:00 AM survival: a deep-fried, piping-hot beef and bean delicacy.
Allsup's Burrito
Fred DeLuca opened the very first Subway sandwich shop in 1965 under this founding name.
Pete's Super Submarines
Taco Bell hit fountain gold in 2004 when they partnered with Mountain Dew to create this exclusive, teal-colored, gut-wrenching phenomenon.
Baja Blast
In Step 3, you stop billing chaotic hourly rates and lock clients into this predictable recurring model.
Monthly Retainers
When analyzing your Capacity, underwriters look past company revenue to scrutinize this personal ratio comparing debt payments to gross income.
Debt-to-Income or DTI
Just like receiving a grant, landing an equity investor for an everyday small business is actually this.
Rare
In 1976, 7-Eleven kicked off the modern fountain drink arms race by introducing this at-the-tine gargantuan 32-ounce cup.
Big Gulp
In 1893, Caleb Bradham formulated a new carbonated soda at his pharmacy and named it Brad's Drink after himself before it was later rebranded to this recognizable name.
Pepsi-Cola
Texans treated it like a day of statewide mourning in 2019 when the founding Dobson family sold a majority stake in this burger titan to a private equity firm in Chicago.
Whataburger
Once your twenties are over and your skills are locked in, you enter this second career phase focused on maximizing income and equity.
Earn Phase
If a bank sets a $50,000 ceiling on your line of credit and you withdrawal $10,000 for emergency payroll, you pay interest on this amount.
$10,000
If you want an investor who wants to both profit and help you be successful, this type of investor may be for you.
Angel Investor
7-Eleven once again outdid themselves with this 64-ounce fountain drink that contains more fluid than the human stomach can physically hold at one sitting.
Double Gulp
Kevin Systrom originally built Instagram as a whiskey-focused check-in app called this before stripping out everything except photo sharing.
Burbn
The tracking website McBroken was built solely to monitor how many of this machine are mysteriously out of service nationwide.
McDonald's ice cream
The final stage of Shaan Puri's career progression where seasoned entrepreneurs shift from building wealth to mentoring and giving back.
Legacy Phase