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Name one of the two major types of franchises and provide a real life example of it.
Product or Trade Name Franchising
The franchisee obtains the right to use the trade name, trademark(s), and/product(s) from a supplier or manufacturer. Used in auto industry, gasoline service station industry, and soft drink bottling.
Business Format Franchising
Permits the franchisee to use the franchisor’s product(s) and service(s), trade name, trademark(s), AND business format. Used in restaurant, consumer services, etc.