Marketing and Advertising
What is a paid form of communication by a business about products or services?
B) Advertising
What is money taken in by a business each day?
A) Cash Flow
B) Revenue
C) Debt
D) Equity
A) Cash Flow
What is a business’s percentage of total sales in the market?
A) Market Share
B) Target Market
C) Customer Relationship Management
D) Emotional Buying Decision
A) Market Share
What describes how much cash comes in and out of a business over time?
A) Cash Flow Statement
B) Income Statement
C) Balance Sheet
D) Statement of Retained Earnings
A) Cash Flow Statement
What is the activity involved in creating a positive relationship with customers and the general public?
A) Marketing
B) Branding
C) Public Relations
D) Advertising
C) Public Relations
What is money lent to a business to be repaid with interest?
A) Debt capital
B) Equity capital
C) Asset
D) Income
A) Debt capital
What is the primary group of customers a business directs marketing efforts toward?
A) Market Share
B) Target Market
C) Customer Relationship Management
D) Emotional Buying Decision
B) Target Market
What is a loan backed by collateral?
A) Secured Loan
B) Unsecured Loan
C) Mortgage
D) Lease
A) Secured Loan
What is the form of paid communication reaching a broad audience, often not effective for most businesses?
A) Radio Advertising
B) Newspaper Advertising
C) Television Advertising
D) Social Media Advertising
C) Television Advertising
What are items of value owned by a business?
A) Liabilities
B) Revenue
C) Expenses
D) Assets
D) Assets
What is the business strategy to increase profitability and customer satisfaction?
A) Market Share
B) Target Market
C) Customer Relationship Management
D) Emotional Buying Decision
C) Customer Relationship Management
What is an example of a risk that has no chance of gain, only loss, like a fire destroying your store?
A) Pure Risk
B) Speculative Risk
C) Diversifiable Risk
D) Non-diversifiable Risk
A) Pure Risk
What is the written statement informing the media of an event?
A) Market Research
B) Advertising Campaign
C) Press Release
D) Sales Promotion
C) Press Release
What is the financial statement showing how much a business earns or loses in a period of time?
A) Balance Sheet
B) Income Statement
C) Cash Flow Statement
D) Statement of Retained Earnings
B) Income Statement
What is a buying decision influenced by emotions rather than logic?
A) Market Share
B) Target Market
C) Customer Relationship Management
D) Emotional Buying Decision
D) Emotional Buying Decision
What law makes sexual harassment illegal regardless of the business type?
A) Equal Opportunity Employment Act
B) Fair Labor Standards Act
C) Occupational Safety and Health Act
D) Americans with Disabilities Act
A) Equal Opportunity Employment Act
Incentive offered to customers to increase sales.
sales promotion
What are one-time expenses to open a business?
start up costs
What consists of Look, Tone, and Feel, more than just a logo or name?
components of good branding
What policy should businesses have in place, typically a written procedure for addressing employee grievances?
Employee Complaint Handling