Local & Global
What are imports?
A specific group of customers whose needs and wants a company focuses on satisfying.
What is a target market?
Competition between companies that sell products or services identical or very similar to each other.
What is direct competition?
A legal agreement granting the right to sell a company's products or open a new branch in a certain area.
What is a franchise?
This band is known for songs like "One of these Nights" and "Life in the Fast Lane".
Who are The Eagles?
This band is known for songs such as "Under The Bridge" and "Dani California".
Who are The Red Hot Chili Peppers?
A tax on imported goods.
What is a tariff?
Marketing that ignores the differences among customers and assumes everyone has the same wants and needs.
What is mass marketing?
The type of data that includes facts and figures (often numbers).
What is quantitative data?
A form of ownership where one person owns the business & is solely responsible for profits and debts.
What is a sole proprietorship?
Drew Barrymore deals with memory loss in this 2004 Rom-Com.
What is 50 First Dates?
This TV show features Charlie, Allan and Jake Harper.
What is Two and a Half Men?
A group that promotes commercial interests of a community.
What is a Chamber of Commerce?
A portion of a segment that is very narrow and specific.
What is a niche market?
Data that is collected directly by an individual or organization through interviews, surveys, experiments or observations.
What is primary data?
A type of partnership where all partners have unlimited liability?
What is a general partnership?
This actor stars in films such as Footloose and Project X.
Who is Miles Teller?
The two main characters of The Notebook.
Who are Noah and Allie?
When a business sells the right to manufacture its products or use its trademark.
What is licensing?
Dividing a market based on where people live and how far they are willing to travel to make purchases or conduct business.
What is geographic segmentation?
Giving customers greater value, better products, or something not offered by competitors.
What is competitive advantage?
A type of corporation that sells stock on exchanges and releases financial/company information.
What is a public corporation?
This TV show featured the fictional town of Pawnee, Indiana.
What is Parks and Recreation?
This band is known for songs like "Gimme Shelter" and "Start Me Up".
Who are The Rolling Stones?
A geographic area where businesses receive special incentives like tax credits, property tax deductions, or sales tax exemptions.
What is an enterprise zone?
Dividing the marketing of potential customers by their personal statistics.
What is demographic segmentation?
A statement that lists a business' or products' special features that highlight it's competitive advantage.
What is a unique selling proposition?
A type of partner who invests money in a business but is not involved in business operations.
What is a silent partner?
This TV show family lived at 742 Evergreen Lane.
Who are The Simpsons?
This artist's real name is Rakim Athelston Mayers.
Who is A$AP Rocky?