Five C's of Credit
The "Character" factor in the Five C's of Credit refer to?
These are the four key elements of the marketing mix commonly known as the 4 P's.
Price, Place, Product, and Promotion
The "O" in SWOT analysis
What is opportunity?
This business structure involves one individual owning the business and being personally liable for its debts
What is sole proprietorship?
This C in the Five C's of Credit refers to the assets a borrower pledges as security to obtain a loan.
What is collateral?
This pricing strategy involves setting a low initial price to attract customers.
What is penetration pricing?
Identify a factor that would be categorized as a "Threat" in SWOT analysis.
Increased competition or changing regulations that could negatively impact business performance.
True or False: A corporation is a business structure that limits the owners' personal liability.
What is true?
True or False: "Capacity" relates to an individual's ability to make loan payments based solely on their financial assets.
What is False?
True or False: Niche marketing focuses on serving a broad market rather than specific segments.
What is false?
True or False: Strengths and weaknesses are internal factors, while opportunities and threats are external factors in SWOT analysis.
What is true?
What differentiates a partnership from a sole proprietorship?
A partnership involves two or more individuals sharing ownership and responsibilities, while a sole proprietorship is owned and operated by one person.
Economic conditions can affect the "Conditions" aspect of the Five C's of Credit - in what way?
Economic conditions such as interest rates and market stability can impact a borrower’s overall ability to repay loans and affect their credit assessment.
In a marketing context, define “branding” and explain its importance.
Branding refers to the process of creating a unique name and image for a product in the consumers' mind, crucial for differentiation and customer loyalty.
In what situations might a company decide to conduct a SWOT analysis?
During strategic planning, assessing market competition, launching a new product, or entering a new market.
Explain the concept of intrapreneurship and its significance in corporate settings.
Intrapreneurship refers to employees acting as entrepreneurs within a company, fostering innovation, driving new projects, and potentially leading to new product lines, ultimately benefiting the company’s growth and competitive edge.
Describe the importance of "Capital" in the Five C's of Credit when lenders assess a borrower's loan application.
Capital demonstrates the borrower's financial investment in a project or business, showing their commitment, ability to sustain losses, and overall creditworthiness.
What is the primary objective of using a SWOT analysis in marketing strategy development?
To identify internal strengths and weaknesses as well as external opportunities and threats, allowing businesses to create informed strategic plans.
Explain how a business could leverage its strengths to capitalize on opportunities identified in a SWOT analysis.
By using its unique resources or capabilities (strengths) to pursue favorable market trends (opportunities), such as launching new products aligned with consumer demand.