Dipping into savings, maxing out credit cards, or hitting up family, this financing method funds roughly 99% of all small businesses.
Self-Funding or Bootstrapping
WT’s oldest academic building that rose from the ashes after the disastrous 1914 fire.
Old Main
In your twenties, Shaan Puri says to focus on this career phase instead of obsessing over a paycheck.
Learn Phase
Passed on buying Netflix for $50 million in 2000, today only a single, lonely store survives in Bend, Oregon.
Blockbuster
The assets you pledge to the bank that get hauled off and sold if you default.
Collateral
Lori Greiner’s smiley-faced cleaning sponge that turned into one of the biggest cash cows in Shark Tank history.
Scrub Daddy
A revolving loan with a set limit where you only pay interest on the money you actually withdrawal.
Line of Credit
This WT icon originally built in 1966, represents resilience and the burning desire and quest for knowledge.

Eternal Flame
The name of this simple formula proves luck isn’t magic: Doing Things × Telling People.
Surface Area of Luck
Geoffrey the Giraffe couldn't save this suburban retail empire from drowning in billions of debt before shuttering in 2018.
Toys 'R Us
Underwriters evaluate your ability to repay by looking at your income, revenue, and Debt-to-Income ratio under this "C".
Capacity
Before its founders renamed it after a giant number, Google was known by this anatomical name.
BackRub
Want local EDC grant or loan incentives? Your proposal almost always has to promise to create these two things.
Jobs & Sales Tax Revenue
WT's first buffaloes were purchased in 1922 from the herd of this historic figure whose statue can be seen on campus.

Charles Goodnight
Having no mortgage, no kids, and low overhead gives young entrepreneurs the freedom to take big risks under this mindset.
21-Year-Old Mindset
Twitter bought this wildly popular 6-second looping video app, killed it in 2016, and practically handed the playbook to TikTok.
Vine
Your actual skin in the game, the cash and assets you personally inject into the project.
Capital
The Sharks passed on this video doorbell pitch called DoorBot, only to watch Amazon buy it for $1 billion.
Ring
Short-Term
This iconic American modernist painter chaired WT's art department and taught in Canyon from 1916 to 1918.

Georgia O'Keeffe
Stop wasting energy on C-grade ideas, hunt down these urgent, expensive pain points with real potential.
A+ Problems
This photo giant actually invented the digital camera in 1975, but shelved it to protect paper and film profits until filing bankruptcy in 2012.
Kodak
Credit scores, payment track records, and overall financial trustworthiness fall under this foundational "C" and is the one I think is the most important.
Character
Nike sold running shoes out of car trunks under this original corporate name.
Blue Ribbon Sports
Unlike angels who write personal checks solo, these pooled-fund managers demand equity and way more operational control.
Venture Capitalists
This item is carried by a senior faculty member during graduations and is derived from a medieval weapon.

Mace
If you don't have cash or a killer idea yet, do this to get paid while learning on someone else’s dime.
Join a Rocket Ship or Intrapreneurship
This Houston energy trading titan collapsed in 2001 after hiding billions in fake off-balance-sheet debt, single-handedly birthing Sarbanes-Oxley.
Enron
Interest rates, industry status, and the general economic climate make up this external "C".
Conditions
Daymond John backed this "buy-one, give-one" sock brand that blew past $1 billion in lifetime sales.
Bombas