C
I
N
D
Y
100
Accounting records and sales receipts indicating your expenses.
What is Secondary Market Data?
100
business’s portion of the total sales generated by all competing companies in a given market
What is Market Share?
100
A return of part of the purchase price
What is Rebate?
100
Selling conducted by direct communication with the prospect
What is Personal Selling?
100
customers pay different prices for the same type or amount of purchase
What is Flexible Selling?
200
The sale is not over until the salesperson is sure the customer is satisfied with the purchase.
What is Follow-up Selling?
200
Selling conducted by direct communication with the prospect.
What is Personal Selling?
200
anything of value that a customer receives in addition to the good or service purchased.
What is Premium?
200
an arrangement in which advertising costs are divided between two or more parties
What is Cooperative Advertising?
200
the amount of money taken from the original price
What is Markdown?
300
subject to change depending on the number of units sold
What is Variable Costs?
300
simple games of chance. Contests require the customer to do something to win.
What is Sweepstakes Promotion?
300
a company that as intermediary between a business and the media to communicate a message to the target market
What is Advertising Agency?
300
preparing them to sell your products. Also teaching the principles of selling
What is sales training?
300
a series of steps a customer goes through when making a purchase.
What is buying process
400
requires you to find out what customers are willing to pay for your product
What is demand based pricing?
400
need to find out what your competitors charge
How does competitive pricing work?
400
must consider your business costs and your profit objectives
How does cost based pricing work?
400
enables you to consider the effectiveness of your marketing plan and your operations
Sales management & Sales performance
400
requires you to find out what customers are willing to pay for your product
Demand based pricing
500
1)select a basic approach to pricing 2)determine your pricing policy 3)set a price based on the stage of product life cycle
Determinants of pricing strategy
500
Plan to lay the groundwork for your opening, second plan to support your operation once it is under way.
What is promotional plan?
500
maintains customer loyalty
brand loyalty?
500
suggest higher quality.
Even Pricing
M
e
n
u