Communications
Which of the following is a barrier to effective listening:
Open-mindedness
Empathy
Concentration
Distractions
Distractions
Daily Double
Businesses evaluate the quality and source of the information they obtain to make sure the information is
scientific.
useful.
technical.
random.
useful
What is one way that employers expect their employees to show loyalty to the business:
Coming to work on time
Work hard
Minimize distractions
Getting along with collegues
When a competing product that offers additional benefits enters the market, a business’s product may become
trendsetting.
obsolete.
more popular.
technologically beneficial.
obsolete.
A sales forecast is helpful to marketers when they are
preparing income tax returns.
interviewing potential new employees.
determining the product mix.
brainstorming for advertising slogans.
determining the product mix.
If a message recipient is frowning and has clenched fists, the emotional response that s/he is most likely displaying is
anger/frustration
While researching information for a business report, Tara reads the following statement in an online newspaper article: "Although unemployment has dropped slightly over the past few months, many politicians have indicated that they believe the government has done enough to get our country out of this recession." This is an example of information that contains
historical facts.
criticism.
statistics.
poll data.
criticism.
Which of the following is an important step in solving problems in business:
Identifying possible alternatives
Including personal opinions
Making preliminary conclusions
Gathering unrelated information
Identifying possible alternatives
What can help product/service managers predict whether a new product will be successful before a business makes a major investment?
Market research
DAILY DOUBLE
Been There, Done That Travel Agency is considering expanding its services to include European vacations, and its marketers are collecting data from recent trade journals. This is an example of __________ information.
An example of an outside organization that can be a helpful source of data for a company is
the U.S. Census Bureau.
customer complaints.
the company’s sales team.
a financial statement.
Secondary
the U.S. Census Bureau.
Why is it important to use communication styles that are appropriate to the target audience?
To effectively convey information
Businesses often use spreadsheet software programs to analyze their
personnel records.
operating expenses.
technical reports.
advertising plans.
operating expenses.
Individuals often succeed in occupations that require the skills that match their
attitudes.
values.
behaviors.
aptitudes.
aptitudes.
Daily Double
Product/Service management should be approached from the angle of who's point of view?
customer’s point of view.
Which of the following is a benefit of a marketing information system:
a) It gives marketers a broader perspective of the market.
b) It is expensive to implement and use.
c) It can take a while to train employees on its use.
d) It can replace the need for marketing employees.
It gives marketers a broader perspective of the market.
Daily Double
What should you do if you phone an important customer and the customer indicates that you have called at a bad time?
Explain that the call will be short.
Try to continue the conversation.
Ask the customer to call you back.
Offer to schedule a second call.
Offer to schedule a second call.
What is the best way for Michelle to organize the information that she has collected for a research report that she is writing?
Develop an outline
Daily Double
Employees who work in certain professions are required to pass an examination and obtain a
license
Costs and available resources are especially important factors for product/service managers to examine during which phase of product/service management?
New-product development
Elimination of weak products
Monitoring of existing products
Idea generation
New product development
Which of the following provides insight into a company’s overall well-being and future projections:
Financial data
Service calls
Customer complaints
Sales invoices
Financial data
Your supervisor has asked you to prepare a marketing status report for each of the company's six regional offices. The most appropriate way to organize the information is
by site location.
by sales function.
in chronological order.
in reverse sequence.
by site location.
Which of the following is a natural risk that businesses should consider when establishing their information-management procedures:
Technology
Tax audit
Fire
Privacy
Fire
All of your friends are coming over for dinner tonight. Instead of asking what they'd like to eat, you decide to order pizza. What style of decision making are you using?
Moderate-input
Minimum-input
Managing-input
Maximum-input
Minimum-input
Daily Double
Product/Service management plays an important role in marketing because it affects a business’s strategy to create a certain impression of a product in the minds of customers. This strategy is
(Hint: a strategy in which a business creates a certain image or impression of a product in the minds of consumers.)
positioning
A clothing retailer wants to find out how it is performing against its competitors. It should use its sales data to perform a __________ analysis.
sales volume
market share
demographic
data
Market share