Management
Which management function involves assigning responsibility, establishing working relationships, hiring staff, and directing the work of employees?
Organizing
Using telephone surveys to learn about products used in a consumer's household is an example of:
Market Research
Why must employees be able to explain business policies to customers?
The policies are not always evident to customers
As the price of an item increases, demand will
Decrease
Which marketing function includes advertising, personal selling, and publicity?
Promotion
Management ensures equitable opportunities for employees by:
Developing Policies
Which event causes a business to change its marketing strategies?
A store selling similar products opens down the street
The way employees treat customers affect the businesses
Image
A salesperson uses probing to be a/an
Problem Solver
A factor in selecting the promotional mix is:
Which discourages employees from communicating dissatisfaction to management?
Hostile Work Environment
Goals that state what a marketer wants to achieve through pricing are called:
Which technique expresses appreciation and builds customer loyalty?
Communicating with Customers
Which internal factor affect selling policies?
Customer wants and needs
Promotional activities are used to:
Introduce customers to products or services.
What is the primary goal of management?
Accomplishing a businesses goal
Information about marketing trends, new products, competitors activities, and new technology are examples of which type of marketing information?
Which pricing technique sets the prices of goods and services at lower prices to attract customers, then heavily advertises those goods and services?
Leader Pricing
A salesperson knows it takes seven days for a product to be delivered. In order to make the sale and reach his sales quota, the salesperson promises delivery in two days. This is unethical because:
If an earlier shipment date is promised, the product must be delivered on time
Publicity benefits the business's promotional plan by:
Extending the business's advertising budget
A manager instructs his employees to get a new, heavy-duty cord for the display lights instead of using the worn-out one. The manager is implementing:
Define Marketing.
The process of promoting,selling, and distributing a product or service
One method for identifying potential customers is to:
Attend trade shows
The four step process for training sales staff consists of:
Explanation, demonstration, action, and selling
Which are included in the promotional mix?
Personal selling, advertising, direct marketing, sales promotion, and public relations strategies