Merchandise
Promotional activities are used to
introduce customers to products or services
Which pricing technique sets the prices of goods and services at lower prices to attract customers, then heavily advertises those goods and services?
promotional pricing
The four-step process for training sales staff consists of:
Explanation, demonstration, trial, and critique
Which instructional method requires a trainee to make quick decisions about a series of
hypothetical situations?
Role play situations
Promotional activities are used to:
introduce customers to products or services
An advantage of taking unit inventory is that it
increases the company's profit margin
Goals that state what a marketer wants to achieve through pricing are called:
promotional pricing
The best source of referrals is a/an
satisfied user of the product
Using telephone surveys to learn about products used in a consumer’s household is an example of:
a) Market research
Involvement in charitable campaigns, and the sponsorship of special events
publicity
Which form is attached to an invoice for a shipment of incoming goods and is used to record
information about the shipment throughout the receiving process?
Bill of Lading
Annie has decided to mark up the cost of the newest bathing suit line she just ordered for her boutique by 50%. This is an example of the __________ marketing function.
Pricing
Which internal factors affect selling policies?
corporate goals and objectives
Which event causes a business to change its marketing strategies?
a) A restaurant opens down the street
Publicity benefits the business’s promotional plan by
Extending the business’s advertising budget
The primary responsibility of the person making business purchases is:
Buying needed goods and services
Fill in the following blanks to explain how marketing has helped consumers by lowering ________ of goods through competition.
prices
A salesperson uses probing to be a/an
problem solver
Most customers associate price with:
Quality
Which is a factor that directly affects the cost of promotion?
Type of media selected
What are the five artistic design steps that create an effective display and encourage repeat
business?
Select merchandise, select type of display,
choose a setting, manipulate artistic
element, and evaluate completed display
Calculate inventory shrinkage given the following physical and perpetual inventory
information: Physical Inventory as of January 1 - $3,000; Purchases, January - March - $7,500; Sales
January - March - $6,500; Markdowns, January - March - $200; Physical inventory as of March 31 -
$3,400
$400
One method for identifying potential customers is to:
attend trade shows
Goals that state what a marketer wants to achieve through pricing are called:
Pricing Objective
Which are included in the promotional mix?
Personal selling, advertising, direct marketing,
sales promotion, and public relations strategies