MARKETING
MANAGEMENT
MANAGEMENT
Which is the most effective method for a manager to communicate a policy change?
staff meeting
When Apple decided to improve features of the IPOD by developing a newer, more up-to-date version,
they conducted the marketing function known as ________.
Product Development
The point at which producers begin to make a profit on a product is known as: Total revenue - marginal
cost = producer surplus:
Surplus
PR: A factor in selecting the promotional mix is:
Type of product or service
PR: Involvement in charitable campaigns, and the sponsorship of special events:
publicity
Which discourages employees from communicating dissatisfaction to management?
hostile work environment
The marketing function of __________ is used when Mayfield Milk decides how many trucks to use to
transport its products in a timely manner to reduce product spoilage:
Logistics
The purpose of government regulations of business monopolies is to:
Protect competition
The distinctive identification symbol on an advertisement refers to the:
Signature
E: Which marketing function includes advertising, personal selling, and publicity.
Promotion
A manager instructs his employees to get a new, heavy-duty cord for the display lights instead of using
the worn-out one. The manager is implementing:
loss prevention
In an economy, individuals, businesses and the government have a variety of choices on which to
spend their money. Once the choice is made, the alternative choices given up are considered:
Opportunity Costs
A business with well-planned buildings, effective employee training and careful selection of goods and
services does what:
Prevent or control risk
Print advertisements usually contain a headline, copy, an illustration, and a:
Signature
PR: Which is a factor that directly affects the cost of promotion?
Type of media selected
A salesperson knows it takes seven days for a product to be delivered. In order to make the sale and
reach his sales quota, the salesperson promises delivery in two days. This is unethical because:
if an earlier shipment date is promised, the
product must be delivered on time
Which of the following economic utilities refers to the value added by changing the physical
characteristics of a product to make it more desirable?
Form
Obtaining the money needed to start and operate a business is a marketing function known as
__________.
Finance
PR: Promotional activities are used to:
introduce customers to products or services
PR: Publicity benefits the business’s promotional plan by:
Extending the business’s advertising budget
Six Flags Amusement Park wants to start offering more games in the game area that will attract more
teenagers. While at the park, you are asked to complete a questionnaire about games you would like
them to offer. This is an example of the __________ marketing function.
Market Research
Honda recently opened a plant in a town in hopes of building their vehicles cheaper. When Honda
began interviewing potential employees, they found there were few educated and trained employees in
the area. The limited number of potential employees compared to Honda’s need for trained and
educated employees is considered to be the economic problem of _________.
Scarcity
Which form is attached to an invoice for a shipment of incoming goods and is used to record
information about the shipment throughout the receiving process?
bill of lading
MERCH: What are the five artistic design steps that create an effective display and encourage repeat
business?
Select merchandise, select type of display,
choose a setting, manipulate artistic
element, and evaluate completed display
MERCH: Calculate inventory shrinkage given the following physical and perpetual inventory
information: Physical Inventory as of January 1 - $3,000; Purchases, January - March - $7,500; Sales
January - March - $6,500; Markdowns, January - March - $200; Physical inventory as of March 31 -
$3,400.
$400