Marketing Management
The marketing function of __________ is used when Mayfield Milk decides how many trucks to use to
transport its products in a timely manner to reduce product spoilage
logistics
Which increases gross domestic product?
improving the use of resources
Openings in a daily list of schedule appointments can be filled by:
scheduling extra appointments
Most customers associate price with:
quality
Goals that state what a marketer wants to achieve through pricing are called:
Pricing objective
What is the primary goal of management?
accomplishing the businesses' goal
The purpose of government regulation of business monopolies is to:
protect competition
The four step process for training sales staff consists of:
Explanation, demonstration, action, and selling
Why must employees be able to explain business policies to customers?
the policies are not always evident to customers
As the price of an item increases, demand will:
decrease
Which instructional method requires a trainee to make quick decisions about a series of hypothetical situations?
Role play situations
A rivalry between two or more businesses to attract limited customer dollars is called a/an:
Competition
Which is a method of boosting employee morale?
Singling out and rewarding employees for good work
Which technique expresses appreciation and builds customer loyalty?
Communicating with customers
Which is most likely to affect the price of roses?
a large number of rose bushes are killed by
disease
Which management function involves assigning responsibility, establishing working relationships, hiring
staff, and directing the work of employees?
organizing
Management ensures equitable opportunities for employees by:
Developing policies
Which resource is most appropriate for use during an orientation for new employees?
Employee handbooks
One method for identifying potential customers is to:
attend trade shows
What happens to price when there is a surplus of a good or service?
The price decreases
Define marketing.
The process of promoting, selling, and distributing a product or service.
The overall purpose of the American with Disabilities Act (ADA) is to:
Make it possible for qualified individuals with
disabilities to get and keep jobs
Which discourages employees from communicating dissatisfaction to management?
hostile work environment
You were just hired at PetSmart to be a cashier. Your job includes running the cash register and
assisting customers with their needs. This job is an example of the __________ marketing function.
Customer Service
Which pricing technique sets the prices of goods and services at lower prices to attract customers,
then heavily advertises those goods and services?
prestige pricing